All posts tagged: Penelope Cruz

Penélope Cruz X Schweppes – Decryptage d’un Teasing Viral Maitrisé

What Did You Expect ? Penélope Cruz !  Après Nicole Kidman en Bollywood, Uma Thurman en actrice aguicheuse, la nouvelle égérie de la saga Schweppes est Penélope Cruz en la jouant “lesbienne-lipstick” dans un style “Vicky, Christina”. Transfert et cross-over pour le troisième volet de la saga Schweppes, signé Fred&Farid Paris. Décryptage et décodage. Expect Nothing Big Schweppes et le traditionnel celebrity endorsing  C’est pratiquement devenu un rendez-vous annuel pour les marketeux de ce monde. Schweppes nous dévoile une nouvelle égérie pour cette nouvelle saison de promo. Ici Schweppes ne réinvente rien, c’est toujours la même recette : Un produit + une célébrité en vogue (mais pas trop cher et qui a elle-même besoin d’un petit coup de promo) + un scénario qui tient sur 1/2 page avec en prime une accroche prononcé du bout des lèvres (botoxées) par l’égérie = vous obtenez la recette de la bonne vieille stratégie classique du celebrity endorsing comme on l’aime. Schweppes nous vend sa boisson édulcorée à la manière d’un parfum. La vidéo scénarisée comme un mini-film a-la-Lady Dior nous rappel aisément toutes ces pubs où des égéries extrêmement glamourisées …

FASHION MAGAZINE JANUARY 2014 ISSUE : COVER BATTLE

The Battle of Oscar Campaigners Those covers smell a lot like Oscar campaigning to me, don’t they? Of couuuuuuuuurse they do !!!!!! Can’t you see ? All the Golden Globes nominees are here : Jennifer Lawrence, Bradley Cooper, Amy Adams in American Hustle, Cate Blanchett in Blue Jasmine, Idris Elba in Mandela: Long Walk To Freedom, Jared Leto in Dallas Buyers Club. We have to notice here that there are no Golden Globe nomination for Claire Danes in Homeland (but already won every awards last year so anyway), NO ZOE SALDANA which reminds me “What happened with this  controversial Nina Simone Biopic ???”. And none for Carey Mulligan in Inside Llewyn Davis & The Great Gatsby.  The Disney Pop Princess Battle We then get our Disney princesses battle : Britney Spears vs Miley Cyrus. The first one was making her big debut for the first of her 100 performance out of her ‘Piece of Me’ Tour. Showing us all that she STILL can try to dance again ! The other lil twat one is whoring her album as hard as possible… I am pretty sure Queen Bey …

Grammy’s Advertising Review

You’ve seen it yesterday. The best of Celebrities endorsement in commercials. Here’s my selection: Justin Timberlake x Bud Light Justin Timberlake was appointed as Bud Light Platinum’s Creative Director. “viewers were treated to a minute-long black-and-white ad for the new-ish brew, featuring Timberlake’s recently debuted comeback single, “Suit and Tie,” ( Co.creates.com). What is it about Black & White ? JT made a 6:20 minutes long perfomance yesterday at the Grammys all in Black & White that was very much acclaimed by Mrs Timberlake and the Bay/ Jay-z couple. He’s the celebrated Pips. If they want him, these are his conditions. He gets to be up there as long as he wants. Lainey Gossip Yes, the JT brand is now bigger and won’t stop growing even more. While building a solid couple image, and reassuring his presence in the music industry with his big come back he shows us that he is still an entertainer (Super Bowl, Grammys,..). However, he will have to work on his actor skills to be a complete powerful star. Click …