THE AWARD SEASON IS OFFICIALLY OPEN ! And it’s the best season of the year. Red carpets, Awards, Dress porn, Red carpets, Awards, Dress porn, suits, movies, movie stars HOLLYWOOD BABY! It’s that time of the year where Jennifer Aniston is hiring an Oscar strategist (AHAH). Did you know that was actually a real job ?
LUPITA NYONG’O X LANCÔME Back on April, right after her successful Oscar season, Lupita won her first big contract with Lancôme. Huge deal. Huge move for both Lupita and Lancôme. PLUS. The first official print ad from Lupita Nyong’o’s Lancôme endorsement deal, came out on June. It’s got an ‘80s throwback vibe, like Lupita is consciously giving us a vintage Grace Jones look. (Celebitchy)
It’s Cannes time! And Cannes means Dress porn for two weeks straight. Nobody cares anymore about the movies. Which can be a shame I agree. But still, this year the carpet all begin with great dresses and pony tail ( Well done Blake Lively) and Nicole Kidman as Grace of Monaco 2.0. Grace Of Monaco, starring Nicole Kidman, opened the Cannes Film Festival with terrible reviews. TERRIBLE REVIEWS AHAHAHA! Yes because this mess looks like a really boring perfume commercial.
What Did You Expect ? Penélope Cruz ! Après Nicole Kidman en Bollywood, Uma Thurman en actrice aguicheuse, la nouvelle égérie de la saga Schweppes est Penélope Cruz en la jouant “lesbienne-lipstick” dans un style “Vicky, Christina”. Transfert et cross-over pour le troisième volet de la saga Schweppes, signé Fred&Farid Paris. Décryptage et décodage. Expect Nothing Big Schweppes et le traditionnel celebrity endorsing C’est pratiquement devenu un rendez-vous annuel pour les marketeux de ce monde. Schweppes nous dévoile une nouvelle égérie pour cette nouvelle saison de promo. Ici Schweppes ne réinvente rien, c’est toujours la même recette : Un produit + une célébrité en vogue (mais pas trop cher et qui a elle-même besoin d’un petit coup de promo) + un scénario qui tient sur 1/2 page avec en prime une accroche prononcé du bout des lèvres (botoxées) par l’égérie = vous obtenez la recette de la bonne vieille stratégie classique du celebrity endorsing comme on l’aime. Schweppes nous vend sa boisson édulcorée à la manière d’un parfum. La vidéo scénarisée comme un mini-film a-la-Lady Dior nous rappel aisément toutes ces pubs où des égéries extrêmement glamourisées …
Celebrities create attention and bring prestige to brands, and may encourage higher recall (Erdogan, 1999; Tom et al., 1992). Michelle Williams post Marilyn in Louis Vuitton ads The campaign marks Ms Williams’ first major fashion endorsement, aside from a brief spell as an ambassador for Band of Outsiders for spring/summer 2012. Best known for her roles in “Brokeback Mountain” and “My Week With Marilyn,” Williams is currently filming “Suite Française” (WWD). Williams is in her way up and confirms her bankable stars statuts by endorsing her first luxury brand. Well done Michelle ! James Dean 2.0 for Gucci eyewear James Franco will front the Italian brand’s eyewear campaign for fall. The Seventies-inspired aviators are a sophisticated evolution of the classic Bamboo version launched for spring 2013 (WWD). Is a James Dean ( and not James Deen) biopic soon-to-be produce or something because James Franco is showing absolute lookalike with the iconic 70’s hollywood hot star. Jennifer Aniston sans fard for Living Proof Have you seen the little buzz last week of Jennifer instagramming herself without make up ? Yep J Aniston …
The Oscars race is a big machine. The academy certainly not judge only on the performance but what media says certainly have an impact. Look at how Jennifer Lawrence playing the “real girl” very well and Anne Hattaway was everywhere begging so much for her Oscar. And finally, Ben Affleck master of all win bigger for complaining everywhere how rude was the academy for not nominating him in Best director field. So does Oscar campaigning even work? One Oscar consultant replied, “Does it make a difference? Absolutely! (Vulture) So, who are already campaigning for Oscars 2014 season. Look at the pre-campaign strategies : – TopDog Female for 2014 : Nicole Kidman ” VS Zoe Saldana Nicole Kidman will certainly be topdog of next Oscars 2014 season. We will probably hear sooner or later that her as Grace of Monaco is the greatest performance gives of all her career. She actually have a long career with already 3 nominations and one win for The Hours in 2002. Plus, she is Hollywood sweetheart, she’s Australian and Aussie …
“Beyonce Beyonce, everywhere Beyonce. 2013 has been all about Beyonce. So Beyonce directed a movie about Beyonce using Beyonce’s own footage of Beyonce and it healed Beyonce and made Beyonce want to cry. Pure. Narcissism. 100 proof.”_ Lainey Gossip Amazing Rihanna on the Issue of Rolling Stone Stupid ass RiRi’s stupid ass relationship with stupid ass Chris Brown is nobody’s business, which is why she’s talking about it to Rolling Stone. _ Dlisted An English businesswoman, fashion designer and singer Victoria Beckham covers the March edition of Elle UK shoot by Carter Smith. Still thin but so in ! Nicole “Princess Grace” Kidman on THR cover. It’s double strike this month for Megan Fox she covers the Esquire and Marie Claire UK March 2013 Here’s very PR speech interview she gave for Marie Claire : I’ve never been validated by work or fame or Hollywood or any of that. Dakota Fanning for Glamour : 0 Disney: 1 Miley Cyrius for Cosmopolitan March Issue : 1 – Disney: 0 Rachel Weisz for Harper’s Bazaar UK Kate …
This Month magazines was about Oscars contenders battle. (Almost) Every cover puts an Oscars candidate on them and my selection has been 99% feminine. [1] The Hollywood Reporter presents 7 actresses contenders for Oscars nomination: Rachel Weisz, Amy Adams, Marion Cotillard, Naomi Watts, Anne Hathaway, Sally Field, and Helen Hunt. (JustJared). But as we know only 5 will be nominated, and there’s no guarantee it will be 5 exclusively from this group. (Laineygossip) [2] Bazaar goes with “The power and passion of Marion Cotillard”. Marion Cotillard represent her new french movie rust&bone. They missed award at Cannes but we hope they’ll get something on the Oscar. [3] Keira Knigthley for Flare. Representing Anna Karenina. [4] Halle Berry is gorgeous on NYT. Representing Cloud Atlas. [5] Anne Hathaway, on Vogue representing Les Miserables. “ We Get It, Anne Hathaway, We Get It; looking like a drunk Liza Minnelli and in the interview she talks about how she knew she had the role of Fantine ten seconds after her audition. Can they just give Anne her Oscar …
Beyond Celebrity 
You must be logged in to post a comment.