All posts tagged: Michael Phelps

Endorsement deals post-J.O : All about fashion

Today high statut athlete can pretend to reach 1 to 3 M$ in endorsement deal, according to NBC news. But, what advertisers look for from those athletes winners? 1) Personality is the most important thing, they want to have a brand-person capable to tell a fascinating story to what the consumer can connect with. 2) Do they a defining characteristic. Athlete have to be up to the edge, they must endorse their own brand as much as being great spokespersons. “Do they have something that American people want, or even globaly what people in generally want.The right personality for the right brand is key to this working. After J.O London 2012 Gold medal winners gain big money endorsements. Olympians become the new fashion ambassadors. Why fashion industry develop such interest in athletes ? According to The Guardian “Sports personalities reach such a wide audience that no other celebrity can,” . Sport athletes represent the roots of celebritas word meaning: a real achiever, a heroes acclaimed by the mass. Unlike a celebrity, though, Olympians are heroes, held …