Fashion Magazine September Issue : The Big Battle
THERE IS NOTHING BIGGER THAN THE SEPTEMBER ISSUE. The September issue is always the cover to watch of the year. The advantage is for the magazine and of course the brands that features the issue because of advertising. And also for the celebrity or the supermodels that strike the cover depending on the notoriety of the magazine. Most of the time it generate good communication for the product that the celebrity support, a new album (Katie Perry) a new movie ( Amber Heard, Diana) or it can help boost an entire career (Jennifer Lawrence, Selena Gomez, Blake Lively) . The fashion books, as well as some other categories, are the exception to industry-wide advertising declines (WWD). And as every year the biggest cover is of course the Vogue issue. And this year Jennifer Lawrence made it. September’s advertising page totals came the usual hyperbolic boasts from publishers eager to wow female readers, advertisers and the press. In 2012, Vogue had its biggest September advertising haul, 658 pages, since the flush days of 2008. And in terms of advertising, from 171 for …