All posts tagged: Lupita Nyong’o

The Rise of Lupita : Because She Worth It

I like Lupita Nyong’o. Everyone does, right? She’s great. This is not about her. It’s about what you might call the white liberal construction of Lupita Nyong’o. Lupita Nyong’o’s riveting performance in 12 Years a Slave skyrocketed the 31-year-old newcomer to the Hollywood A-list. Millions of women rejoiced at the prospect of a stunning woman of color becoming the belle of the ball, and the news that she’d been tapped by Lancôme cosmetics to be their new brand ambassador. Advertisements

Beyond Celebrity Endorsement | Top 10 Celebrity Campaigns of 2014

LUPITA NYONG’O X LANCÔME Back on April, right after her successful Oscar season, Lupita won her first big contract with Lancôme. Huge deal. Huge move for both Lupita and Lancôme. PLUS. The first official print ad from Lupita Nyong’o’s Lancôme endorsement deal, came out on June. It’s got an ‘80s throwback vibe, like Lupita is consciously giving us a vintage Grace Jones look. (Celebitchy)

FASHION MAGAZINE AUGUST 2014 ISSUE : COVER BATTLE

Top Story of the Month : We Have to Talk About Vogue We have to talk about Vogue people. Since Vogue (and Anna Devil Wintour) decided to embrace the idea of feature  accomplished women on it’s cover we all agree that putting celebrity was a good idea. Vogue is and always has been so Waspy oriented. It wasn’t a problem in the 80’s, it became one in the 90’s, now it’s clearly a major issue. On top of that Vogue, like every other printed magazine knows the internet fracture and the audience keep on decreasing. It’s a matter of fact. So what did Vogue decided to do ? Make buzz story. Like every other.

FASHION MAGAZINE MAY 2014 ISSUE : COVER BATTLE

Mad of Thrones This month covers are pretty much the same of last month (GoT, Mad Men, movies promo) except for this mess. And it’s a sad news in prints magazine when we heard that THIS MESS broke sales records beating Beyonce and Michelle Obama previous covers. This month Vogue choose to feature Emma Stone while promoting the super-production ‘The Amazing Spider-Man’ . Wtv. Game of Thrones and Mad Men win this month battle by striking 5 top covers ( Well done Nikolaj Coster-Waldau!) Again Camillia Clarke and Elizabeth Moss are the biggest stars. The other top covers are Marie Claire who strike three B+ List star and one A-Lister (Lupita ‘the great’). This multi-covers thing is badass. Lupita ‘ the great’ in the middle.   This Months Top Covers:   The 5 Hollywood girl of 2014. Elle Fanning, Kate Mara, Lupita ‘the great’ Nyong’o, Elizabeth Olsen, and Camillia Clarke on the Marie Claire 4 covers. Marie Claire US taps promising actress for this month issue. The first one is promoting Maleficent alongside her co-star Angelina Jolie. The second is post-promoting House of …

FASHION MAGAZINE MARCH 2014 ISSUE : COVER BATTLE

This Month Top Conversation: Miley Cyrus x Vogue & W mag The wannabe provocator pop singer Miley Cyrus strike two cover this month and prove us she can be even less dress than ever. Miley is still promoting her album Bangerz hard and the competition is hard out there. Between the Beyonce, the Katy Perry and the Lady  Gaga of our time, Miley Cyrus is doing everything she can to erase  her old Disney image from our memories. “I don’t give a shit. I’m not Disney, where they have, like, an Asian girl, a black girl, and a white girl, to be politically correct, and, like, everyone has bright-colored T-shirts. “I love weed. I just love getting stoned. I just want it to be back to where it’s, like, organic, good weed.”_ W magazine Miley goes all Gaga on W magazine cover (we got to admit the shoot is good) and she’s going for Marilyn Monroe all the way on Vogue Germany.  Miley could keep her “white trash and Chanel” vibe all to herself because Wintour wasn’t having it on …

Beyond The Oscars | 3 Ways for Brands to Win The Oscars

3 rules we can learn from the best brand placement at the Oscars The TV industry is experiencing a sea change and advertising, as we have known it, is threatened as in no other historical period (Brand Channel) The Oscars hit a 10-year high in viewership, watched by an average of 43 million people, up from 40.4 million in 2013 (Adage.com). During those recent years, it appears that the Academy Awards is becoming increasingly desirable as a marketing platform. Since commercials are becoming more and more expansive to produce but are less and less viewed, brands have to innovate in order to engage with the multi-connected audience and go beyond the traditional broadcasted commercials. Having products appear in a program—product placement—has been a part of the TV business since the early days of the medium. Commercials breaks are boring to hell and social media ease the viewer to skip them. Today, product integrations, also known as content marketing or branded entertainment is at the epitome of glory and let the marketers to break free during the show. …

Post Oscars Wraps-up | A Star Is Born

Lupita Nyong’o Career Prospectus Lupita won Best Supporting Actress. And she well deserved it. Her speech was simple yet very inspiring. She had the joy of her life. And I can certainly understand why. Lupita’s Future I read in a discussion yesterday Oscars day that Lupita Nyong’o doesn’t have any films in production at the moment. She’s in that Liam Neeson film, Non-Stop, and then… Nothing? Comparing her trajectory to Jennifer Lawrence, who had a breakout with Winters Bone, followed by mostly quality films, then got not only into one but two franchises, does this smack of racism to anyone else? We all know Hollywood had a case of racism for a long time. And even though 12 Years A Slave won big yesterday and Lupita has had big lights on her since a couple of months, she still might experience difficulties finding new roles in the future. So why does a Black supporting actress winner have to win less than a white best actress? Remember Octavia Spencer and Viola Davis? Or even Jennifer Hudson ? They won big but …

Time For Your Daily Dose of Lupita

Lovely Lupita Nyong’o is coming on strong. She’s the new fresh girl of 2014 “She’s the most popular girl on the award circuit. Even more popular than Jennifer Lawrence since people (unfairly, arguably) seem to be tired of the Jennifer Lawrence. Lupita is the Lawrence of 2014 and Lawrence is the Hathaway of 2014? Discuss.”_Lainey Gossip Read more about Lupita Nyong’o HERE  

FASHION MAGAZINE FEBRUARY 2014 ISSUE : COVER BATTLE

TOP COVER DISCUSSION I always found it very interesting that they would push Allison Williams as the “cover girl” on InStyle for GIRLS. Is it because she’s the “pretty” one? Why not use Lena Dunham, as the main writer and probably main actress. Drew Barrymore is pregnant, and she’s launching her own cosmetic brand, and she’s promoting it in all red carpets. Appparently this is enough to strike a Marie Claire covers. This total face cover has a real cosmetic focus classic ! Lorde is on The Rolling Stone. I bet she’ll be the star of the Grammys too. She really is going on her way up, beware Lana Beware ! Someone’s stilling your Indie crown. Lena Denahm is the new Queen of comedy, and the Vogue cover that was rumored for months finally comes up. On February, on point with Golden Globes and the Grammys. BUT photoshop retouch linked by Jezebel last week quickly created a huge buzz on social media. But let’s take a look at the retouch > .. nothing so dramatic, …

Oscar Race Edition | The Ultimate Girls Face-Off

Awards Season : Golden Globes, Critics Choice Awards, SAGs Wrap-up Oh what a week !! The award season is one of my favorite. First because I am addicted to Awards shows, I love red carpets like it’s cocaine, and I adore winners speeches like it’s heroine. I could watch every single of them again and again even if it’s 3 hours long. And thanks to the Internet you can sometimes find those sort of amazing treasures :