All posts tagged: Kylie Minogue

Best H&M Celebrities and Designers Collaborations Over the Years

Since 2004, the collaborations strategy has put H&M’s cheap and mainstream clothes brand in a all new dimension. Now shoppers seek out the limited edition celebrity endorsed or designed items. It’s called : Masstige !  The H&M formula is very simple. It’s a two-way commercial exchange, celebrity and designer get way more visibility and it’s a perfect occasion to extent their brand to a all new area or to reach new customers. And for H&M it’s a way to grow a very powerfull image and position themselves in every field that mass fashion H&M’s celebrity parternship goal: