All posts tagged: Katie Perry

FASHION MAGAZINE AUGUST 2014 ISSUE : COVER BATTLE

Top Story of the Month : We Have to Talk About Vogue We have to talk about Vogue people. Since Vogue (and Anna Devil Wintour) decided to embrace the idea of feature  accomplished women on it’s cover we all agree that putting celebrity was a good idea. Vogue is and always has been so Waspy oriented. It wasn’t a problem in the 80’s, it became one in the 90’s, now it’s clearly a major issue. On top of that Vogue, like every other printed magazine knows the internet fracture and the audience keep on decreasing. It’s a matter of fact. So what did Vogue decided to do ? Make buzz story. Like every other.

Fashion Magazine September Issue : The Big Battle

THERE IS NOTHING BIGGER THAN THE SEPTEMBER ISSUE. The September issue is always the cover to watch of the year.  The advantage is for the magazine and of course the brands that features the issue because of advertising. And also for the celebrity or the supermodels that strike the cover depending on the notoriety of the magazine. Most of the time it generate good communication for the product that the celebrity support, a new album (Katie Perry) a new movie ( Amber Heard, Diana) or it can help boost an entire career (Jennifer Lawrence, Selena Gomez, Blake Lively) .  The fashion books, as well as some other categories, are the exception to industry-wide advertising declines (WWD).  And as every year the biggest cover is of course the Vogue issue. And this year Jennifer Lawrence made it. September’s advertising page totals came the usual hyperbolic boasts from publishers eager to wow female readers, advertisers and the press. In 2012, Vogue had its biggest September advertising haul, 658 pages, since the flush days of 2008. And in terms of advertising, from 171 for …