All posts tagged: Justin Bieber

The Good Boy Gone Bad Edition | Justin Bieber : The Youtube Star & the Millennials

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 Part I : The Bieber Digital Brand storyline :Youtube, Twitter, Instagram ” Everybody can become a celebrity on Internet”. A Success Youtube Story. This is the new american dream motto, this is what it means to be a BELIEBER  : “Everyone who puts a video on Youtube can become famous. It’s this idea that if you have talent and if you make this talent visible then you can be voted in a “democratic” society to be a star. Read More : #WeNeedToTalkAbout : The New Bieber Perfume “Short Movie” Commercial.

FASHION MAGAZINE APRIL 2014 ISSUE : COVER BATTLE

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Let me tell you a little story : I woke on saturday 22 March morning, and I am about to write an intro for this post. But this morning I woke up so so fucking annoyed!!! This months magazine battle was going pretty well. For once every cover were pretty much relevant. Game of Thrones were quietly but strongly promoting their new season, graces us with 3 covers this months. Perfect. Mad men and Girls were also starring this month. Absolutely great. Angie Jo as Maleficent is stunning. Even Justin Bieber on Rolling Stone didn’t bother me at all. But then this happened. FUUUUUUUUUUUUUUUUUUCK ! And the Internet went through a mental seizure for a second. I hate them for forcing me to feature them on my cover battle. This Month top covers : This month is big on launching.  Game Of Thrones is the big winner of this month battle ; Mad Men is second. Big movies like Maleficent are in the loop too and they have started their promo tour since december so they’re well prepare. …

#WeNeedToTalkAbout : The New Bieber Perfume “Short Movie” Commercial.

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Here’s my new category called #weneedtotalkabout . I often read or hear “Do we really need to about __[insert here the name of every pop, famewhore, rapper, celeb name] ? To what I immediately answer : Well yes we need ! Because they’re all over our goddam facebook feed so we need to talk about it ! Sooo…the Justin Bieber brand is on fire again. After showing you what to smell to become the next JB girlfriend in the oh-so-amazing Girlfriend commercial, the JB marketing team hits us again with their genius creativity (#not) in this new “short film” perfume commercial called THE KEY. THE KEY. They even create a special hastag for this mess #UNLOCKTHEDREAM. Do you really dream of a baby Bieber popping into your room without permission? Yeah ok I am-not-the-target. Anyway, they did it, they fucking did it again! They had to to create this “SHORT FILM” to sell the another JB perfume so that every crazy teenage girl under 16 will die to have this at Christmas Eve. And I dare you not to …

Celebrities endorsement of the month – July and August

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Celebrities create attention and bring prestige to brands, and may encourage higher recall (Erdogan, 1999; Tom et al., 1992). Michelle Williams post Marilyn in Louis Vuitton ads The campaign marks Ms Williams’ first major fashion endorsement, aside from a brief spell as an ambassador for Band of Outsiders for spring/summer 2012.  Best known for her roles in “Brokeback Mountain” and “My Week With Marilyn,” Williams is currently filming “Suite Française” (WWD). Williams is in her way up and confirms her bankable stars statuts by endorsing her first luxury brand. Well done Michelle ! James Dean 2.0 for Gucci eyewear James Franco will front the Italian brand’s eyewear campaign for fall. The Seventies-inspired aviators are a sophisticated evolution of the classic Bamboo version launched for spring 2013 (WWD). Is a  James Dean ( and not James Deen) biopic soon-to-be produce or something because James Franco is showing absolute lookalike with the iconic 70’s hollywood hot star. Jennifer Aniston sans fard for Living Proof Have you seen the little buzz last week of Jennifer instagramming herself without make up ? Yep J Aniston …

Justin Bieber Girlfriend’s Fragrance (Analysis)

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NEW! Damnnnnnnnnnn !! I have to admit the Bieber marketing team is bright. Look at this commercial it’s sweet & simple, the core message is clear, seriously can’t you be his girlfriend more than this? Every tween between 7 to lets say …22 girls AND boys will see themselves touching Bieber’s neck in this commercial . No wonder that this fragrance is going to sell like HELL ! About two months ago I’ve read this really interesting New-Yoker paper called TEEN TITAN about Bieber and his manager Scooter Braun empire (Considering an article “really interesting” when its main subject is Bieber is legitimate only because the magazine is New Yorker right!?). Anyway, this paper describes very well what is the Bieber Fever and the ingredients of a success-Youtube-story. Bieber came to fame as a musical prodigy—his first “hits” were unadorned YouTube clips of him singing and playing instruments—but, these days, his power as a global brand overshadows his reputation as an artist. “I don’t think Adele is selling perfume.” The power of Bieber or siblings such as …