All posts tagged: Gwyneth Paltrow

Celebrities endorsement of the month – July and August

Celebrities create attention and bring prestige to brands, and may encourage higher recall (Erdogan, 1999; Tom et al., 1992). Michelle Williams post Marilyn in Louis Vuitton ads The campaign marks Ms Williams’ first major fashion endorsement, aside from a brief spell as an ambassador for Band of Outsiders for spring/summer 2012.  Best known for her roles in “Brokeback Mountain” and “My Week With Marilyn,” Williams is currently filming “Suite Française” (WWD). Williams is in her way up and confirms her bankable stars statuts by endorsing her first luxury brand. Well done Michelle ! James Dean 2.0 for Gucci eyewear James Franco will front the Italian brand’s eyewear campaign for fall. The Seventies-inspired aviators are a sophisticated evolution of the classic Bamboo version launched for spring 2013 (WWD). Is a  James Dean ( and not James Deen) biopic soon-to-be produce or something because James Franco is showing absolute lookalike with the iconic 70’s hollywood hot star. Jennifer Aniston sans fard for Living Proof Have you seen the little buzz last week of Jennifer instagramming herself without make up ? Yep J Aniston …

Fashion Magazine April 2013 Issue : Cover Battle

(Click on the image to enhance) Here we are back for our monthly Fashion Magazine Covers April issue recap ! The big winner – Vogue US – I have to say that once again my first choice is with Vogue  US putting FLOTUS Obama on top. The Boring – – This month is pretty boring actually. After the Oscar we see a little celebrity fatigue, even if W mag  puts  Brit Marling (Who the F*ck is she? The new Harvey Weinstein protégé?) and Eddie Redmayne as “Hollywood’s freshest faces”. – Taylor Swift on the Vanity Fair cover : “It’s Taylor Swift at her Taylor Swiftiest!” (Dlisted). You know that she worst magazine cover sellers in the past 5 years ? (Fashionista) So why keep putting her on top? I am sick of sweet Taylor Swift we are ALL sick of sweet Taylor Swift. Please give us more badass Lindsay Lohan. And Taylor also did the InStyle cover WTF?! Taylor Swift is a country mannequin robot who can’t function unless a barely legal white boy is …

Gwyneth Paltrow x Max Factor

I wrote about Gwyneth endorsements many times ( here ) and we now know that her brand identity is very well establish. How? Because Gwyneth is everything. She’s a perfect wife, perfect mother, perfect dad’s girl, perfect actress, perfect celebrity, perfect celebs friend, and a perfect women. Yes Gwyneth Paltrow is our 2012 superwoman. And she’s a blogger and bloggers are the journalist of the futur. G’s current multi-hyphenate branding – mom, actress, lifestyle guru, travel expert, foodie, whatever. Someone in a brainstorm meeting somewhere must have come up with the number 7. So everyone scrambled to find 7 identities because when they actually got down to work on it, they realised the most they could think of was 3. LaineyGossip And that what they did. She’s endorsing her first ads for Max Factor “The make-up for make-up artist” company that were released this week. The campaign features “7 looks”, the first of which is “the writer”. She describes it : “The writer persona is me going into town for a lunch or into London for …