All posts tagged: fragrance

Celebrity Endorsement Of The Week – The Twillight Battle

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Kristen Stewart for Balenciaga Florabotanica  VS Robert Pattinson for Dior Homme Check it out, the KStew latest ad for Balenciaga Florabotanica. While Pattinson’s slow jerk has lasted half the summer, Kristen Stewart’s latest fragrance reveal has been the exact opposite. (Lainey Gossip ) It’s got to be awkward. Awkward like Kristen. Everybody seems to be ok with the fact that she looks great. Much better than last time, it’s clear and it’s nude. So that means that instead of canceling their association with the scandalicious little one, Balenciaga team choose to reevaluate the power of her star image and do better this time. They still bet on the Twihard huge potential even if there is a Twilight extreme fatigue. So how did she managed to sign-up for a second Balenciaga ad campaign ?  Considering I thought she brought little to nothing to the Balenciaga table. The first ads were awful, and whenever Kristen tried to talk up the brand, she ended up fidgeting and walking out of the room. (celebitchy) Brands  associate their image with celebrities because they can benefits from …

Justin Bieber Girlfriend’s Fragrance (Analysis)

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NEW! Damnnnnnnnnnn !! I have to admit the Bieber marketing team is bright. Look at this commercial it’s sweet & simple, the core message is clear, seriously can’t you be his girlfriend more than this? Every tween between 7 to lets say …22 girls AND boys will see themselves touching Bieber’s neck in this commercial . No wonder that this fragrance is going to sell like HELL ! About two months ago I’ve read this really interesting New-Yoker paper called TEEN TITAN about Bieber and his manager Scooter Braun empire (Considering an article “really interesting” when its main subject is Bieber is legitimate only because the magazine is New Yorker right!?). Anyway, this paper describes very well what is the Bieber Fever and the ingredients of a success-Youtube-story. Bieber came to fame as a musical prodigy—his first “hits” were unadorned YouTube clips of him singing and playing instruments—but, these days, his power as a global brand overshadows his reputation as an artist. “I don’t think Adele is selling perfume.” The power of Bieber or siblings such as …