All posts tagged: fashion

Fashion Magazine September Issue : The Big Battle

THERE IS NOTHING BIGGER THAN THE SEPTEMBER ISSUE. The September issue is always the cover to watch of the year.  The advantage is for the magazine and of course the brands that features the issue because of advertising. And also for the celebrity or the supermodels that strike the cover depending on the notoriety of the magazine. Most of the time it generate good communication for the product that the celebrity support, a new album (Katie Perry) a new movie ( Amber Heard, Diana) or it can help boost an entire career (Jennifer Lawrence, Selena Gomez, Blake Lively) .  The fashion books, as well as some other categories, are the exception to industry-wide advertising declines (WWD).  And as every year the biggest cover is of course the Vogue issue. And this year Jennifer Lawrence made it. September’s advertising page totals came the usual hyperbolic boasts from publishers eager to wow female readers, advertisers and the press. In 2012, Vogue had its biggest September advertising haul, 658 pages, since the flush days of 2008. And in terms of advertising, from 171 for …

Fashion Magazine July & August 2013 Issue : Cover Battle

I’ve been a bit late later on updating my blog. But hey I do have a good excuse : moving in Paris and starting a new job ARE good excuses isn’t it? Well it looks like I wasn’t the only one being late this month, every mag were late too (hey I don’t blame them, interns have to do all the job by themselves while managers are on vacation). Anyway so here my selection of best / worst boring, entertaining magazines covers of July and August. There’s no excitement and nothing blows out but it’s pretty normal nothing happened lately since the mastectomy of Angie Jo so Mags have to sell their shit by selling some good old sexy blond chicks whoring up their ass! So No Kimye, No Angie, No Jenni Law,. UPDATE: my bad yes of course something happened the duchess Kate birth out the new prince of England and I really can’t wait to see which mag will get the honor to make the Royal cover.   My favourite of this month …

Jean Paul Gaultier * Coke Diet

Jean Paul Gaultier * Coke Diet We talk about this before. JPG is the new coke diet D.A and create three mini video called “The serial Designer” Episode 2 & episode 3. I loooove JPG’ english banana (mine’s 100% worst than his.) Before JPG Coke had collaborated with Matthew Williamson, Marni et Karl Lagerfeld. Source: lapasserellemontreal.com (Source: http://www.youtube.com/)

Madonna * Aldo

MADONNA X ALDO New collaboration alert ! Truth or Dare by Madonna, will collaborate with Aldo shoes. Target : women between 27 50 sensually & timeless look Brand association logic ? “Truth or Dare by Madonna is about power beauty and femininity embodied by Madonna persona . What about Aldo ? PLUS : Aldo needs more publicity, during economic fatigue they had to enhance their visibility and grow in the global market. And, obviously, need to mimic H&M, and why not to? Since the celebrity collaboration creation strategy really is working. MANUS : Did you remember that Madonna was a renown stylist ?? We all know that her next StellaMcCartney of a child Lourdes is but Madonna?.. Well, I’ve got to admit that it does work for me. Yes she is credible in this role because Madonna is Madonna and Madonna can do anything, if she can do THIS well she can create shoes for Aldo. And everything she does is a success (hmm… wait.. except cinema of course remember Evita !) See, Madonna gives you all her lovin too ! Source : Newswire & lesaffaires