Did Jay-Z Go Too Far With The Celebrity Marketing? In celebrity business and branding, the Carters are King and Queen. So it wasn’t surprising at all when yesterday Jay-Z made a huge buzz by launching TIDAL With 16 Artist Stakeholders Shawn Carter himself, Beyonce, Rihanna, Kanye West, Jack White, Arcade Fire, Usher, Nicki Minaj, Coldplay, Alicia Keys, Calvin Harris, Daft Punk, deadmau5, Jason Aldean, J. Cole and Madonna are all part of this new streaming venture. Read more : Beats By Dre : Celebrities Are Taking The Pill
Who’s Lorde, you might ask yourself? Lorde, born Ella Maria Lani Yelich-O’Connor, is the new music sensation. You might not know who she is, or what she looks like, but you have probably heard her new song “Royals”. By debuting at the n.1 spot on the Billboard Hot 100, beating out Katy Perry‘s “Roar” and Miley Cyrus’ “Wrecking Ball“, it made Lorde the youngest female artist (at 16) to get such an achievement since Tifanny in 1987.
This month cover battle is all about movies promotion : Iron Man 3 vs The Great Gasby