I wrote about Gwyneth endorsements many times ( here ) and we now know that her brand identity is very well establish. How? Because Gwyneth is everything. She’s a perfect wife, perfect mother, perfect dad’s girl, perfect actress, perfect celebrity, perfect celebs friend, and a perfect women. Yes Gwyneth Paltrow is our 2012 superwoman. And she’s a blogger and bloggers are the journalist of the futur. G’s current multi-hyphenate branding – mom, actress, lifestyle guru, travel expert, foodie, whatever. Someone in a brainstorm meeting somewhere must have come up with the number 7. So everyone scrambled to find 7 identities because when they actually got down to work on it, they realised the most they could think of was 3. LaineyGossip And that what they did. She’s endorsing her first ads for Max Factor “The make-up for make-up artist” company that were released this week. The campaign features “7 looks”, the first of which is “the writer”. She describes it : “The writer persona is me going into town for a lunch or into London for …