All posts tagged: Cosmetic

Gwyneth Paltrow x Max Factor

I wrote about Gwyneth endorsements many times ( here ) and we now know that her brand identity is very well establish. How? Because Gwyneth is everything. She’s a perfect wife, perfect mother, perfect dad’s girl, perfect actress, perfect celebrity, perfect celebs friend, and a perfect women. Yes Gwyneth Paltrow is our 2012 superwoman. And she’s a blogger and bloggers are the journalist of the futur. G’s current multi-hyphenate branding – mom, actress, lifestyle guru, travel expert, foodie, whatever. Someone in a brainstorm meeting somewhere must have come up with the number 7. So everyone scrambled to find 7 identities because when they actually got down to work on it, they realised the most they could think of was 3. LaineyGossip And that what they did. She’s endorsing her first ads for Max Factor “The make-up for make-up artist” company that were released this week. The campaign features “7 looks”, the first of which is “the writer”. She describes it : “The writer persona is me going into town for a lunch or into London for …

Nathalie Portman * Diorskin Nude”

I talked about the other black swan for Miss Dior endorser the other day. But the case of Nathalie A.K.A Princess Swan is much more interesting. Nathalie has been the of face of several Dior product for more than a year and a half. Exactly right after her Oscar celebration. Starting with Miss Dior Chérie were she was also nude wearing just a black headband she distance herself with the perfum e brand because of the huge Galliano scandal at the moment “‘In light of this video, and as an individual who is proud to be Jewish, I will not be associated with Mr Galliano in any way.But it seems that the luxury brand pays good money that she still belong to them. Dior have stuck to a winning formula with their new advertising campaign by getting stunning actress Natalie Portman to pose naked. The Oscar-winner de-robed for the photo shoot with photographer Mario Sorrenti to promote the brand’s new Diorskin Nude range. [From The Mail] Celebitchy gives us an interesting critics on the print …