All posts tagged: collaboration

Annnnnnnnd there’s a part #2 !

  Yes there is a second part to this Chanel x Brad Pitt messy collaboration. Basically they used the same Brad Pitt standing in front of the same grey background telling the same artist wannabe speech shit BUT they add some “visual special effects”. And by “special effects” I mean : a woman walking on rivers like she is the messiah or weird image of a woman smiling or dead (I’m not sure) in a bottle of what it seams to be a bottle of Chanel 5 fragrance. WEIRD ! WEIRD! As Michael K’s from Dlisted wrote, “Brad Pitt, and that mess of a commercial made my eyes bleed cheese”. He then add, ” I’ve never EVER wanted to buy a bottle of Chanel No. 5, but I might now, because it’s obvious who ever was in charge of making this wreck freebased that stankness for inspiration and I want to be that buzzed!”. I can’t agree more. Why did they not stick themselves to good old prints campaign? This one would’ve done the job very well! …

Jean Paul Gaultier * Coke Diet

Jean Paul Gaultier * Coke Diet We talk about this before. JPG is the new coke diet D.A and create three mini video called “The serial Designer” Episode 2 & episode 3. I loooove JPG’ english banana (mine’s 100% worst than his.) Before JPG Coke had collaborated with Matthew Williamson, Marni et Karl Lagerfeld. Source: lapasserellemontreal.com (Source: http://www.youtube.com/)

Madonna * Aldo

MADONNA X ALDO New collaboration alert ! Truth or Dare by Madonna, will collaborate with Aldo shoes. Target : women between 27 50 sensually & timeless look Brand association logic ? “Truth or Dare by Madonna is about power beauty and femininity embodied by Madonna persona . What about Aldo ? PLUS : Aldo needs more publicity, during economic fatigue they had to enhance their visibility and grow in the global market. And, obviously, need to mimic H&M, and why not to? Since the celebrity collaboration creation strategy really is working. MANUS : Did you remember that Madonna was a renown stylist ?? We all know that her next StellaMcCartney of a child Lourdes is but Madonna?.. Well, I’ve got to admit that it does work for me. Yes she is credible in this role because Madonna is Madonna and Madonna can do anything, if she can do THIS well she can create shoes for Aldo. And everything she does is a success (hmm… wait.. except cinema of course remember Evita !) See, Madonna gives you all her lovin too ! Source : Newswire & lesaffaires