All posts tagged: celebrity product

#WeNeedToTalkAbout : The New Bieber Perfume “Short Movie” Commercial.

Here’s my new category called #weneedtotalkabout . I often read or hear “Do we really need to about __[insert here the name of every pop, famewhore, rapper, celeb name] ? To what I immediately answer : Well yes we need ! Because they’re all over our goddam facebook feed so we need to talk about it ! Sooo…the Justin Bieber brand is on fire again. After showing you what to smell to become the next JB girlfriend in the oh-so-amazing Girlfriend commercial, the JB marketing team hits us again with their genius creativity (#not) in this new “short film” perfume commercial called THE KEY. THE KEY. They even create a special hastag for this mess #UNLOCKTHEDREAM. Do you really dream of a baby Bieber popping into your room without permission? Yeah ok I am-not-the-target. Anyway, they did it, they fucking did it again! They had to to create this “SHORT FILM” to sell the another JB perfume so that every crazy teenage girl under 16 will die to have this at Christmas Eve. And I dare you not to …

Justin Bieber Girlfriend’s Fragrance (Analysis)

NEW! Damnnnnnnnnnn !! I have to admit the Bieber marketing team is bright. Look at this commercial it’s sweet & simple, the core message is clear, seriously can’t you be his girlfriend more than this? Every tween between 7 to lets say …22 girls AND boys will see themselves touching Bieber’s neck in this commercial . No wonder that this fragrance is going to sell like HELL ! About two months ago I’ve read this really interesting New-Yoker paper called TEEN TITAN about Bieber and his manager Scooter Braun empire (Considering an article “really interesting” when its main subject is Bieber is legitimate only because the magazine is New Yorker right!?). Anyway, this paper describes very well what is the Bieber Fever and the ingredients of a success-Youtube-story. Bieber came to fame as a musical prodigy—his first “hits” were unadorned YouTube clips of him singing and playing instruments—but, these days, his power as a global brand overshadows his reputation as an artist. “I don’t think Adele is selling perfume.” The power of Bieber or siblings such as …