All posts tagged: celebrity music

#TIDALforALL Meant To Break The Music Industry – When Too Much Is Too Much ?

Did Jay-Z Go Too Far With The Celebrity Marketing? In celebrity business and branding, the Carters are King and Queen. So it wasn’t surprising at all when yesterday Jay-Z made a huge buzz by launching TIDAL With 16 Artist Stakeholders Shawn Carter himself, Beyonce, Rihanna, Kanye West, Jack White, Arcade Fire, Usher, Nicki Minaj, Coldplay, Alicia Keys, Calvin Harris, Daft Punk, deadmau5, Jason Aldean, J. Cole and Madonna are all part of this new streaming venture. Read more : Beats By Dre : Celebrities Are Taking The Pill