All posts tagged: celebrity image

From Angelina Jolie to Amal Clooney : A Brand Transformation

What does Angelina Jolie-Pitt & Amal Clooney have in common ? Two women, two stories. They both drastically managed and transformed their image in the past years by building and developing a strong ” Brand Biography” through the medias. Angelina Jolie : From wild actress to movie director Angelina Jolie has the best publicity game in Hollywood. Her image slowly changed, through the years, going from the bad mistress, sexy savor, man eater to the Good Wife, Good Mother, Good Women, Good Actress, Good Human. She was acclaimed for her double mastectomy and depicted as a role model for her New York Times piece. She build her fiction character persona through the story of her real life. That’s the Jolie Effect. The most famous actress on earth, now a movie director, was once a wild Hollywood child turned wild actress later on. A persona shaped in scandalous gossip of sex drug & rock’n’roll. In 2005, she shockingly became the most famous homewrecker of Hollywood, seducing one of the sexiest husband at the time and is now known as the most …

Post Oscars Wraps-up | A Star Is Born

Lupita Nyong’o Career Prospectus Lupita won Best Supporting Actress. And she well deserved it. Her speech was simple yet very inspiring. She had the joy of her life. And I can certainly understand why. Lupita’s Future I read in a discussion yesterday Oscars day that Lupita Nyong’o doesn’t have any films in production at the moment. She’s in that Liam Neeson film, Non-Stop, and then… Nothing? Comparing her trajectory to Jennifer Lawrence, who had a breakout with Winters Bone, followed by mostly quality films, then got not only into one but two franchises, does this smack of racism to anyone else? We all know Hollywood had a case of racism for a long time. And even though 12 Years A Slave won big yesterday and Lupita has had big lights on her since a couple of months, she still might experience difficulties finding new roles in the future. So why does a Black supporting actress winner have to win less than a white best actress? Remember Octavia Spencer and Viola Davis? Or even Jennifer Hudson ? They won big but …

Lorde : The Anti-Miley

Who’s Lorde, you might ask yourself? Lorde, born Ella Maria Lani Yelich-O’Connor, is the new music sensation. You might not know who she is, or what she looks like, but you have probably heard her new song “Royals”. By debuting at the n.1 spot on the Billboard Hot 100, beating out Katy Perry‘s “Roar” and Miley Cyrus’ “Wrecking Ball“, it made Lorde the youngest female artist (at 16) to get such an achievement since Tifanny in 1987.