All posts tagged: Celebrity Endorsing

Jean Paul Gaultier * Coke Diet

Jean Paul Gaultier * Coke Diet We talk about this before. JPG is the new coke diet D.A and create three mini video called “The serial Designer” Episode 2 & episode 3. I loooove JPG’ english banana (mine’s 100% worst than his.) Before JPG Coke had collaborated with Matthew Williamson, Marni et Karl Lagerfeld. Source: lapasserellemontreal.com (Source: http://www.youtube.com/)

Liv Tyler * Givenchy

NEW : GIVENCHY X LIV TYLER Pitch : Very Irresistible Givenchy Electric Rose: a luminous and vibrant fragrance with a rock spirit just like its icon, Liv Tyler. Music : ‘Need You Tonight” Brand association logic : Liv Tyler is now long time face of Gyvenchy perfum so no need to justify the association. Unless what we can say is that this endorsing contrat should really help the actress since she haven’t act for a long time now ( last time I saw her on my screen she was speaking Elfik ). Credibility : 3.5/5. Ok she’s luminous. Ok she is vibrant. Ok for the sense of rock spirit (thanks to her daddy rocker since she never had played any guitar nor sang nor anything rocknroll). BUT WHAT ABOUT the ‘ICON’ mention ?! Everyone is an icon now. I’m sorry Liv Tyler is no ICON! Esthetic image : 4/5. She is a beauty she’s brunette and even more, she is true, no eating disorder, no drug problem , no middle age star crisis, no scandal, no nothing, she is pure with this …

Madonna * Aldo

MADONNA X ALDO New collaboration alert ! Truth or Dare by Madonna, will collaborate with Aldo shoes. Target : women between 27 50 sensually & timeless look Brand association logic ? “Truth or Dare by Madonna is about power beauty and femininity embodied by Madonna persona . What about Aldo ? PLUS : Aldo needs more publicity, during economic fatigue they had to enhance their visibility and grow in the global market. And, obviously, need to mimic H&M, and why not to? Since the celebrity collaboration creation strategy really is working. MANUS : Did you remember that Madonna was a renown stylist ?? We all know that her next StellaMcCartney of a child Lourdes is but Madonna?.. Well, I’ve got to admit that it does work for me. Yes she is credible in this role because Madonna is Madonna and Madonna can do anything, if she can do THIS well she can create shoes for Aldo. And everything she does is a success (hmm… wait.. except cinema of course remember Evita !) See, Madonna gives you all her lovin too ! Source : Newswire & lesaffaires

Polaroid and Lady Gaga – GL10

EVENTS & COLLABORATION: Gaga partening with Polaroid created GL10 _ Multiples celebrities known for having artistic abilities such as James Franco, Steven Klein, and Tyra Banks (??? what is the coherence of the association?) Celebrities attractiveness factor : 3/5 Celebrities credibility rated : 2.5 /5 Meanings transfer : Well James Franco is obviously a P.hd of “I.am-a-real-true-artist” so he got all my credibility; Steven Klein’s got 200% credibility for having KFED’s throat cut , but for Tyra Banks I really don’t see the point. But Polaroid got Demarchelier so… celebrity attractiveness : 5/5 Celebrity field of credibility : Fashion, modern photography, middle-art, pop-culture And then there is Gaga… well I have to say she’s a perfect match. She is actually the ultimate celebrity endorser, she no needs any credibility but have the perfect mass media exposure Polaroid needed. Polaroid and Lady Gaga – GL10