All posts tagged: celebrity endorsements

Beyond The Oscars | 3 Ways for Brands to Win The Oscars

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3 rules we can learn from the best brand placement at the Oscars The TV industry is experiencing a sea change and advertising, as we have known it, is threatened as in no other historical period (Brand Channel) The Oscars hit a 10-year high in viewership, watched by an average of 43 million people, up from 40.4 million in 2013 (Adage.com). During those recent years, it appears that the Academy Awards is becoming increasingly desirable as a marketing platform. Since commercials are becoming more and more expansive to produce but are less and less viewed, brands have to innovate in order to engage with the multi-connected audience and go beyond the traditional broadcasted commercials. Having products appear in a program—product placement—has been a part of the TV business since the early days of the medium. Commercials breaks are boring to hell and social media ease the viewer to skip them. Today, product integrations, also known as content marketing or branded entertainment is at the epitome of glory and let the marketers to break free during the show. …

And the Oscars for best endorsements goes to : Dior Haute Couture

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5 Oscars Girl, 1 strategy : The Hollywood Success There’s something extra, extra chic about the monochrome. To go all stark like this though is, and hear it in Andre Leon Talley’s voice, totally fashion courage. Lainey Gossip Jennifer Lawrence. Newly Best Actress winner for Silver Linings Playbook. And the “Gracefull Fall” Nathalie Portman : Best actress 2010 for Black Swan – She is now the face of Dior for Cosmetic line and Miss Dior. The new campaign – directed by Sofia Coppola and shot by Tim Walker Marion Cotillard Best Actress for “La vie en Rose” in  Lady Dior by Dior. Charlize Theron – Best Actress in 2009 for Monster She’s the face of perfume J’adore Dior since her big win. Mila Kunis “The exception” – face of Dior’s handbag line She had no nomination for supporting role at the Oscars but had a long awards season during Black Swan success in 2011. In October 2012,  the poor girl actually has been fired back ,supposedly because she gained 10 pounds and apparently was too …

Jennifer Aniston is doing smart business.

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Jennifer Aniston has inked a deal with Living Proof, the Massachusetts-based hair care company, to serve as a spokesperson and product creator. (WWD) Jennifer Aniston has been a spokesmodel for L’Oreal and Smarter since 2007. She also launched her first fragrance with Falic Fashion Group in 2010. Jennifer and Smart Water was a perfect match. But now she’s doing real smart business with Living Proof.  Click here to read more about the partnership. Basically, they’re saying that, Jennifer Aniston is becoming co-owner of the company. Damn it she’s smart!!! I want a bigger share of what I’m selling. This is apparently what Aniston negotiated — her hair, widely considered to be her best physical feature, will represent the product and in exchange she becomes a major shareholder. Which is why that ring is on display in the first official photo released from Living Proof confirming the collaboration. LaineyGossip Yes the RING! This is always about the ring and always has been… Remember that Jennifer Aniston is “The Actress Whose Best Role is ‘Celebrity’” none of …

Halle Berry endorsements. Closer Fragrance

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Halle Berry for Closer Frangrance Halle Berry goes back to work with Revlon and is the new face of Revlon Makeup Spring 2012 ad campaign. Halle Berry is a long time brand ambassador for the makeup Her commercial highlights Revlon ColorStay Whipped Crème Foundation, another of her must-haves. “It’s for every woman, and I really love that about the product,” she says. Berry’s commercial was shot by Black Swan director Darren Aronofsky. Source: StyleNews

Endorsement deals post-J.O : All about fashion

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Today high statut athlete can pretend to reach 1 to 3 M$ in endorsement deal, according to NBC news. But, what advertisers look for from those athletes winners? 1) Personality is the most important thing, they want to have a brand-person capable to tell a fascinating story to what the consumer can connect with. 2) Do they a defining characteristic. Athlete have to be up to the edge, they must endorse their own brand as much as being great spokespersons. “Do they have something that American people want, or even globaly what people in generally want.The right personality for the right brand is key to this working. After J.O London 2012 Gold medal winners gain big money endorsements. Olympians become the new fashion ambassadors. Why fashion industry develop such interest in athletes ? According to The Guardian “Sports personalities reach such a wide audience that no other celebrity can,” . Sport athletes represent the roots of celebritas word meaning: a real achiever, a heroes acclaimed by the mass. Unlike a celebrity, though, Olympians are heroes, held …

Nathalie Portman * Diorskin Nude”

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I talked about the other black swan for Miss Dior endorser the other day. But the case of Nathalie A.K.A Princess Swan is much more interesting. Nathalie has been the of face of several Dior product for more than a year and a half. Exactly right after her Oscar celebration. Starting with Miss Dior Chérie were she was also nude wearing just a black headband she distance herself with the perfum e brand because of the huge Galliano scandal at the moment “‘In light of this video, and as an individual who is proud to be Jewish, I will not be associated with Mr Galliano in any way.But it seems that the luxury brand pays good money that she still belong to them. Dior have stuck to a winning formula with their new advertising campaign by getting stunning actress Natalie Portman to pose naked. The Oscar-winner de-robed for the photo shoot with photographer Mario Sorrenti to promote the brand’s new Diorskin Nude range. [From The Mail] Celebitchy gives us an interesting critics on the print …

Laetitia Casta has just been named the new face of Dolce & Gabbana Pour Femme

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According to refinery29.com : We’re 1,000% sure Stefano and Domenico’s choice will sell boatloads of bottles — and potentially stop traffic. Ms. Casta’s been a familiar face on the super circuit for years, but hasn’t achieved as much mainstream popularity here in the States as, say, contemporary Gisele Bündchen. That said, we’ve always been Casta addicts, and we’re betting her latest campaign will convert a new generation of modelizers. Laetitia Casta has just been named the new face of Dolce & Gabbana Pour Femme

MILA KUNIS * MISS DIOR

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  After their failed contract with Nathalie Portman ( alias The Swan Princess according to Vulture’ list (I’m addicted)), remember she broke her contract with Dior right after the big John Galliano’s scandal last year? The perfume brand comes back with Mila Kunis the Swan Queen alternate just like in the movie. Miss Dior’ marketing team hasn’t work too hard to find this one (» _ “Nathalie wants to quit? Well ask the other black swan brunette… what’s her name again? Im sure that’s exactly how it went). Thanks to the newVulture 100 most valuable stars  list lets make a little fun portrait of our two beloved ‘Black-Swaners’: #35 Nathalie Portman “The Swan Princess “ […] She[Nathalie]  exhibited qualities that would come to define her: an innocent beauty, a fragile temperament hidden behind a tough exterior, and an intelligence beyond her years. An Oscar nomination for Closer helped, but in 2010, Portman hit a career high with ballet psycho-thriller Black Swan, opposite BFF Mila Kunis, for which she won an Academy Award (she also took …