LARA STONE + KATE MOSS FOR BALENCIAGA’S FALL CAMPAIGN Source : http://fashionista.com/2015/06/balenciaga-kate-moss-lara-stone CHER, WINONA RYDER AND WILLOW SMITH ARE THE NEW FACES OF MARC JACOBS It’s shaping up to be the campaign of the season. Marc Jacobs‘s fall campaign is beginning to take shape, and the designer has enlisted a number of his inspiring famous friends to pose in the campaign, cast by Anita Bitton and shot by Sims. Jacobs just took to Instagram to reveal the second star this season, 14-year-old Willow Smith, whose ad appears below (Fashionista.com) KATY PERRY FOR MOSCHINO FALL/WINTER 15/16 Source : Fashionista.com Donatella Versace is captured by Mert & Marcus for Givenchy Fall/Winter 2015/2016 Ad Campaign. KATE MOSS BY MERT & MARCUS FOR STELLA MCCARTNEY FALL/WINTER 14/15 Kristen Stewart, face of the CHANEL Spring-Summer 2015 Eyewear Campaign
For some brands, like Nike and H&M, writing large checks to prominent figures is a small price to pay for significant exposure and brand alignment with people who have their own powerful brands. But for other brands that are repositioning or transforming their image it can be a very delicate operation. We all agree with the fact that a celebrity must match up against an advertising objective, but the process of determining that propriety is very ambiguous. Read more : Best H&M Celebrities and Designers Collaborations Over the Years ♦ Celebrity vs Social Media Stars ? Celebrity or social media influencer selection involves more than just strategy; indeed, the engagement of a celebrity may demand a significant financial commitment as well. For both reasons, a systematic approach to the selection of an appropriate celebrity is an important practical task. The first interrogation is should we choose a celebrity with a big name recognition or a web influencer with a large online audience? Each brand as to be aware that beyond the high image recognition and persuasive impact …
Rihanna & Fashion : After Balmain, Dior. “Celebrity is more important today than it used to be,” Oliver Rousteing Creative director of Balmain. Rihanna shares a long story with fashion and couture. The Grammy Award-winning singer is a certified fashion darling and she is very much loved by her fan has she is bold, raw and authentic. After Balmain and Puma, Riri’s the new (bad)face that Dior needed.
I like Lupita Nyong’o. Everyone does, right? She’s great. This is not about her. It’s about what you might call the white liberal construction of Lupita Nyong’o. Lupita Nyong’o’s riveting performance in 12 Years a Slave skyrocketed the 31-year-old newcomer to the Hollywood A-list. Millions of women rejoiced at the prospect of a stunning woman of color becoming the belle of the ball, and the news that she’d been tapped by Lancôme cosmetics to be their new brand ambassador.
LUPITA NYONG’O X LANCÔME Back on April, right after her successful Oscar season, Lupita won her first big contract with Lancôme. Huge deal. Huge move for both Lupita and Lancôme. PLUS. The first official print ad from Lupita Nyong’o’s Lancôme endorsement deal, came out on June. It’s got an ‘80s throwback vibe, like Lupita is consciously giving us a vintage Grace Jones look. (Celebitchy)
3 rules we can learn from the best brand placement at the Oscars The TV industry is experiencing a sea change and advertising, as we have known it, is threatened as in no other historical period (Brand Channel) The Oscars hit a 10-year high in viewership, watched by an average of 43 million people, up from 40.4 million in 2013 (Adage.com). During those recent years, it appears that the Academy Awards is becoming increasingly desirable as a marketing platform. Since commercials are becoming more and more expansive to produce but are less and less viewed, brands have to innovate in order to engage with the multi-connected audience and go beyond the traditional broadcasted commercials. Having products appear in a program—product placement—has been a part of the TV business since the early days of the medium. Commercials breaks are boring to hell and social media ease the viewer to skip them. Today, product integrations, also known as content marketing or branded entertainment is at the epitome of glory and let the marketers to break free during the show. …
I was nicely surprised when I saw the new Givenchy campaign featuring Erykah Badu. Not that I don’t see her as fashionable, but I didn’t think she would be the kind of person to hang around Riccardo Tisci‘s circle. Besides in term of muses, he already has Ciara, Mariacarla Boscono & Lea T. Joined by Maria Borges, Riley, and Asia Chow, this campaign can be considered as the first featuring only women of colors. A milestone in the representation of WOC in fashion? Source : rackkandruin.blogspot.fr Read More : Celebrity Endorsement | Lady Gaga x Versace More of Celebrity Endorsements
Lady Gaga x Versace Wow can you say “exact copy” ? Can we say this is a Donatella drag younger version ? Gaga is currently promoting her latest album called Artpop like the rent is due so this campaign is well on time. I’m not against a partnership between Lady Gaga & Versace, she has worn their designs before numerous times, including some iconic vintage dresses, so I guess that their relationship is pretty good. Also I like this editorial’s styling, it reminds me of one of Versace’s best campaign with Christina Aguilera back 10 years ago. However I find this all Clone-atella thing could’ve been more creative than this. It’s good but there’s no WOW effect that Gaga used to give everytime she had to sell something. Considering that Gaga is the master of changing the way that she looks, it’s almost a cop-out that they styled her to look exactly like Donatella, since they could have done SO MUCH more with Lady Gaga.They missed a great opportunity to go all out “Fashion Gaga.” Read More : Givenchy x Erykah Badu More of Celebrity Endorsements
Kristen Stewart for Balenciaga Florabotanica VS Robert Pattinson for Dior Homme Check it out, the KStew latest ad for Balenciaga Florabotanica. While Pattinson’s slow jerk has lasted half the summer, Kristen Stewart’s latest fragrance reveal has been the exact opposite. (Lainey Gossip ) It’s got to be awkward. Awkward like Kristen. Everybody seems to be ok with the fact that she looks great. Much better than last time, it’s clear and it’s nude. So that means that instead of canceling their association with the scandalicious little one, Balenciaga team choose to reevaluate the power of her star image and do better this time. They still bet on the Twihard huge potential even if there is a Twilight extreme fatigue. So how did she managed to sign-up for a second Balenciaga ad campaign ? Considering I thought she brought little to nothing to the Balenciaga table. The first ads were awful, and whenever Kristen tried to talk up the brand, she ended up fidgeting and walking out of the room. (celebitchy) Brands associate their image with celebrities because they can benefits from …
Amanda Seyfried has been name new face of Givenchy. She replaced former ‘It’ actress Liv Tyler and appears in the first ’Very Irresistible’ advertising. Source : Celebitchy