All posts tagged: celebrity endorsement marketing

Beyond The Oscars | 3 Ways for Brands to Win The Oscars

3 rules we can learn from the best brand placement at the Oscars The TV industry is experiencing a sea change and advertising, as we have known it, is threatened as in no other historical period (Brand Channel) The Oscars hit a 10-year high in viewership, watched by an average of 43 million people, up from 40.4 million in 2013 (Adage.com). During those recent years, it appears that the Academy Awards is becoming increasingly desirable as a marketing platform. Since commercials are becoming more and more expansive to produce but are less and less viewed, brands have to innovate in order to engage with the multi-connected audience and go beyond the traditional broadcasted commercials. Having products appear in a program—product placement—has been a part of the TV business since the early days of the medium. Commercials breaks are boring to hell and social media ease the viewer to skip them. Today, product integrations, also known as content marketing or branded entertainment is at the epitome of glory and let the marketers to break free during the show. …

Celebrity Endorsement | Lady Gaga x Versace

Lady Gaga x Versace Wow can you say “exact copy” ? Can we say this is a Donatella drag younger version ? Gaga is currently promoting her latest album called Artpop like the rent is due so this campaign is well on time. I’m not against a partnership between Lady Gaga & Versace, she has worn their designs before numerous times, including some iconic vintage dresses, so I guess that their relationship is pretty good. Also I like this editorial’s styling, it reminds me of one of Versace’s best campaign with Christina Aguilera back 10 years ago. However I find this all Clone-atella thing could’ve been more creative than this. It’s good but there’s no WOW effect that Gaga used to give everytime she had to sell something. Considering that Gaga is the master of changing the way that she looks, it’s almost a cop-out that they styled her to look exactly like Donatella, since they could have done SO MUCH more with Lady Gaga.They missed a great opportunity to go all out “Fashion Gaga.” Read More :  Givenchy x Erykah Badu More  of Celebrity Endorsements

#WeNeedToTalkAbout : The New Bieber Perfume “Short Movie” Commercial.

Here’s my new category called #weneedtotalkabout . I often read or hear “Do we really need to about __[insert here the name of every pop, famewhore, rapper, celeb name] ? To what I immediately answer : Well yes we need ! Because they’re all over our goddam facebook feed so we need to talk about it ! Sooo…the Justin Bieber brand is on fire again. After showing you what to smell to become the next JB girlfriend in the oh-so-amazing Girlfriend commercial, the JB marketing team hits us again with their genius creativity (#not) in this new “short film” perfume commercial called THE KEY. THE KEY. They even create a special hastag for this mess #UNLOCKTHEDREAM. Do you really dream of a baby Bieber popping into your room without permission? Yeah ok I am-not-the-target. Anyway, they did it, they fucking did it again! They had to to create this “SHORT FILM” to sell the another JB perfume so that every crazy teenage girl under 16 will die to have this at Christmas Eve. And I dare you not to …