What does Angelina Jolie-Pitt & Amal Clooney have in common ? Two women, two stories. They both drastically managed and transformed their image in the past years by building and developing a strong ” Brand Biography” through the medias. Angelina Jolie : From wild actress to movie director Angelina Jolie has the best publicity game in Hollywood. Her image slowly changed, through the years, going from the bad mistress, sexy savor, man eater to the Good Wife, Good Mother, Good Women, Good Actress, Good Human. She was acclaimed for her double mastectomy and depicted as a role model for her New York Times piece. She build her fiction character persona through the story of her real life. That’s the Jolie Effect. The most famous actress on earth, now a movie director, was once a wild Hollywood child turned wild actress later on. A persona shaped in scandalous gossip of sex drug & rock’n’roll. In 2005, she shockingly became the most famous homewrecker of Hollywood, seducing one of the sexiest husband at the time and is now known as the most …
Rihanna & Fashion : After Balmain, Dior. “Celebrity is more important today than it used to be,” Oliver Rousteing Creative director of Balmain. Rihanna shares a long story with fashion and couture. The Grammy Award-winning singer is a certified fashion darling and she is very much loved by her fan has she is bold, raw and authentic. After Balmain and Puma, Riri’s the new (bad)face that Dior needed.
How Kardashian/Jenners went from F to A+ Brand 4 Years ago I read an article on Daily Mail on how Kris Jenner built a $65M family empire, and I knew at that time that this family would play a crucial role in the celebrity space. But back in 2011 I wouldn’t ever guess to what point they would become that powerful. Unless that today, one of the most famous of the Kardashian Klan had managed to be included in the very hot list of Time’s most influential people of the year. Kim Kardashian “The first lady of #fame” is among Pope France, Angela Merkel or Tim Cook one of the titans of our time. Read More: Beyond Kim Kardashian | The secret behind the “#breaktheinternet” hashtag.
Did Jay-Z Go Too Far With The Celebrity Marketing? In celebrity business and branding, the Carters are King and Queen. So it wasn’t surprising at all when yesterday Jay-Z made a huge buzz by launching TIDAL With 16 Artist Stakeholders Shawn Carter himself, Beyonce, Rihanna, Kanye West, Jack White, Arcade Fire, Usher, Nicki Minaj, Coldplay, Alicia Keys, Calvin Harris, Daft Punk, deadmau5, Jason Aldean, J. Cole and Madonna are all part of this new streaming venture. Read more : Beats By Dre : Celebrities Are Taking The Pill
“George Clooney is to Hollywood what Uncle Sam is to America.” Vulture
Part I : The Bieber Digital Brand storyline :Youtube, Twitter, Instagram ” Everybody can become a celebrity on Internet”. A Success Youtube Story. This is the new american dream motto, this is what it means to be a BELIEBER : “Everyone who puts a video on Youtube can become famous. It’s this idea that if you have talent and if you make this talent visible then you can be voted in a “democratic” society to be a star. Read More : #WeNeedToTalkAbout : The New Bieber Perfume “Short Movie” Commercial.
Let’s have a toast for the douchebags, Let’s have a toast for the assholes, Let’s have a toast for the scumbags, Every one of them that I know. Let’s have a toast for the jerkoffs.That’ll never take work off. Baby, I got a plan Run away as fast as you can. (Runaway, Kanye West) 1) Celebrity Couple Branding Celebrities are here to sell. They sells products, brands, musics, movies, clothes, political views. etc. But what makes them still stronger than ever, is their capacity to tell compelling stories, stories that never ends.
Lady Gaga x Versace Wow can you say “exact copy” ? Can we say this is a Donatella drag younger version ? Gaga is currently promoting her latest album called Artpop like the rent is due so this campaign is well on time. I’m not against a partnership between Lady Gaga & Versace, she has worn their designs before numerous times, including some iconic vintage dresses, so I guess that their relationship is pretty good. Also I like this editorial’s styling, it reminds me of one of Versace’s best campaign with Christina Aguilera back 10 years ago. However I find this all Clone-atella thing could’ve been more creative than this. It’s good but there’s no WOW effect that Gaga used to give everytime she had to sell something. Considering that Gaga is the master of changing the way that she looks, it’s almost a cop-out that they styled her to look exactly like Donatella, since they could have done SO MUCH more with Lady Gaga.They missed a great opportunity to go all out “Fashion Gaga.” Read More : Givenchy x Erykah Badu More of Celebrity Endorsements
What else is there to talk about? Yesterday Beyonce a.k.a Queen B got us all. She hogged the whole Internet conversation, I almost thought she bought the entire Google advertising space available. She absolutely took her brand, her music, her empire to another level this time !
Kristen Stewart for Balenciaga Florabotanica VS Robert Pattinson for Dior Homme Check it out, the KStew latest ad for Balenciaga Florabotanica. While Pattinson’s slow jerk has lasted half the summer, Kristen Stewart’s latest fragrance reveal has been the exact opposite. (Lainey Gossip ) It’s got to be awkward. Awkward like Kristen. Everybody seems to be ok with the fact that she looks great. Much better than last time, it’s clear and it’s nude. So that means that instead of canceling their association with the scandalicious little one, Balenciaga team choose to reevaluate the power of her star image and do better this time. They still bet on the Twihard huge potential even if there is a Twilight extreme fatigue. So how did she managed to sign-up for a second Balenciaga ad campaign ? Considering I thought she brought little to nothing to the Balenciaga table. The first ads were awful, and whenever Kristen tried to talk up the brand, she ended up fidgeting and walking out of the room. (celebitchy) Brands associate their image with celebrities because they can benefits from …