From Angelina Jolie to Amal Clooney : A Brand Transformation
What does Angelina Jolie-Pitt & Amal Clooney have in common ? Two women, two stories. They both drastically managed and transformed their image in the past years by building and developing a strong ” Brand Biography” through the medias. Angelina Jolie : From wild actress to movie director Angelina Jolie has the best publicity game in Hollywood. Her image slowly changed, through the years, going from the bad mistress, sexy savor, man eater to the Good Wife, Good Mother, Good Women, Good Actress, Good Human. She was acclaimed for her double mastectomy and depicted as a role model for her New York Times piece. She build her fiction character persona through the story of her real life. That’s the Jolie Effect. The most famous actress on earth, now a movie director, was once a wild Hollywood child turned wild actress later on. A persona shaped in scandalous gossip of sex drug & rock’n’roll. In 2005, she shockingly became the most famous homewrecker of Hollywood, seducing one of the sexiest husband at the time and is now known as the most …
Beyond Celebrity 
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