All posts tagged: Celebrity brand

Tips for building a successful partnership with celebrities and bloggers

For some brands, like Nike and H&M, writing large checks to prominent figures is a small price to pay for significant exposure and brand alignment with people who have their own powerful brands. But for other brands that are repositioning or transforming their image it can be a very delicate operation. We all agree with the fact that a celebrity must match up against an advertising objective, but the process of determining that propriety is very ambiguous. Read more : Best H&M Celebrities and Designers Collaborations Over the Years ♦ Celebrity vs Social Media Stars ? Celebrity or social media influencer selection involves more than just strategy; indeed, the engagement of a celebrity may demand a significant financial commitment as well. For both reasons, a systematic approach to the selection of an appropriate celebrity is an important practical task. The first interrogation is should we choose a celebrity with a big name recognition or a web influencer with a large online audience? Each brand as to be aware that beyond the high image recognition and persuasive impact …

Caitlyn : The Ultimate Underdog

How the Kardashian/ Jenner klan keeps the internet obsessed with them ? In the last few years, ex-Bruce Jenner has been an ancillary but vivid participant in the bizarre public spectacle that is the Kardashian family.  But last week she #broketheinternet like her stepdaughter did months ago, by publicly transitioning from male to female and coming out officially in the July issue of Vanity Fair. HOLLY BOMB GIRL! Read More : Kardashian, Jenner, West : A Mega Family Brand

Celebrity Brand | Jared Leto Multi-Faceted Career

Jared Leto: Successful actor, acclaimed artist and thriving entrepreneur.  “I am more of a creator; I like to get my hands dirty.”_Huffpo Jared Leto had an amazing award season. He won every awards for supporting actor in nomination. From nothing, not even one nomination in his entire actor career, to countless of awards. Leto gave a touching speech when winning his very first oscar. Leto’s speech emphasized family, and was carefully correct when he touched on politics.  We can say his performance as a trans woman in Dallas Buyers Club was a role of a lifetime. But now what next?

Kardashian, Jenner, West : A Mega Family Brand

How Kardashian/Jenners went from F to A+ Brand 4 Years ago I read an article on Daily Mail on how Kris Jenner built a $65M family empire, and I knew at that time that this family would play a crucial role in the celebrity space. But back in 2011 I wouldn’t ever guess to what point they would become that powerful. Unless that today, one of the most famous of the Kardashian Klan had managed to be included in the very hot list of Time’s most influential people of the year. Kim Kardashian “The first lady of #fame” is among Pope France, Angela Merkel or Tim Cook one of the titans of our time. Read More: Beyond Kim Kardashian | The secret behind the “#breaktheinternet” hashtag.

#TIDALforALL Meant To Break The Music Industry – When Too Much Is Too Much ?

Did Jay-Z Go Too Far With The Celebrity Marketing? In celebrity business and branding, the Carters are King and Queen. So it wasn’t surprising at all when yesterday Jay-Z made a huge buzz by launching TIDAL With 16 Artist Stakeholders Shawn Carter himself, Beyonce, Rihanna, Kanye West, Jack White, Arcade Fire, Usher, Nicki Minaj, Coldplay, Alicia Keys, Calvin Harris, Daft Punk, deadmau5, Jason Aldean, J. Cole and Madonna are all part of this new streaming venture. Read more : Beats By Dre : Celebrities Are Taking The Pill

Beyond Celebrity Couple Branding | Hating Kimye

Let’s have a toast for the douchebags, Let’s have a toast for the assholes, Let’s have a toast for the scumbags, Every one of them that I know. Let’s have a toast for the jerkoffs.That’ll never take work off. Baby, I got a plan Run away as fast as you can. (Runaway, Kanye West) 1) Celebrity Couple Branding Celebrities are here to sell. They sells products, brands, musics, movies, clothes, political views. etc. But what makes them still stronger than ever, is their capacity to tell compelling stories, stories that never ends.

Beyond The Oscars | 3 Ways for Brands to Win The Oscars

3 rules we can learn from the best brand placement at the Oscars The TV industry is experiencing a sea change and advertising, as we have known it, is threatened as in no other historical period (Brand Channel) The Oscars hit a 10-year high in viewership, watched by an average of 43 million people, up from 40.4 million in 2013 (Adage.com). During those recent years, it appears that the Academy Awards is becoming increasingly desirable as a marketing platform. Since commercials are becoming more and more expansive to produce but are less and less viewed, brands have to innovate in order to engage with the multi-connected audience and go beyond the traditional broadcasted commercials. Having products appear in a program—product placement—has been a part of the TV business since the early days of the medium. Commercials breaks are boring to hell and social media ease the viewer to skip them. Today, product integrations, also known as content marketing or branded entertainment is at the epitome of glory and let the marketers to break free during the show. …

#WeNeedToTalkAbout : The New Bieber Perfume “Short Movie” Commercial.

Here’s my new category called #weneedtotalkabout . I often read or hear “Do we really need to about __[insert here the name of every pop, famewhore, rapper, celeb name] ? To what I immediately answer : Well yes we need ! Because they’re all over our goddam facebook feed so we need to talk about it ! Sooo…the Justin Bieber brand is on fire again. After showing you what to smell to become the next JB girlfriend in the oh-so-amazing Girlfriend commercial, the JB marketing team hits us again with their genius creativity (#not) in this new “short film” perfume commercial called THE KEY. THE KEY. They even create a special hastag for this mess #UNLOCKTHEDREAM. Do you really dream of a baby Bieber popping into your room without permission? Yeah ok I am-not-the-target. Anyway, they did it, they fucking did it again! They had to to create this “SHORT FILM” to sell the another JB perfume so that every crazy teenage girl under 16 will die to have this at Christmas Eve. And I dare you not to …

The Disney Machine : Good Girl Goes Bad In Hollywood

Rising stars are dissected quickly, while they’re rising, the result being that they almost never  have a moment of unfettered glory. [1] Pop culture consumption has increased in speed and also in density. The Disney Star machine produce tons of starlets at an early age and some of them reach a certain success and make it work. And with the rise of internet and social media their career have never been that exposed. They are fastly growing rising to the top and falling through the eyes of Us Weekly, Just Jared and TMZ. From Britney Spears and Justin Timberlake, Ryan Gosling & Christina Aguillera in the 90s to Miley Cyrus, Selena Gomez, Vanessa Hudgens and Zac Effron, have dominated teenage hearts for the past decade. They all follows somehow somewhat somewhere a similar pathways career . Some of this super kids turns out to be highest pop stars of 2000’s, while some managed to be real good actors, others made B-list movies and pop songs. Most of the time they gain high visibility by being on top of …