All posts tagged: celebrity brand management

From Angelina Jolie to Amal Clooney : A Brand Transformation

What does Angelina Jolie-Pitt & Amal Clooney have in common ? Two women, two stories. They both drastically managed and transformed their image in the past years by building and developing a strong ” Brand Biography” through the medias. Angelina Jolie : From wild actress to movie director Angelina Jolie has the best publicity game in Hollywood. Her image slowly changed, through the years, going from the bad mistress, sexy savor, man eater to the Good Wife, Good Mother, Good Women, Good Actress, Good Human. She was acclaimed for her double mastectomy and depicted as a role model for her New York Times piece. She build her fiction character persona through the story of her real life. That’s the Jolie Effect. The most famous actress on earth, now a movie director, was once a wild Hollywood child turned wild actress later on. A persona shaped in scandalous gossip of sex drug & rock’n’roll. In 2005, she shockingly became the most famous homewrecker of Hollywood, seducing one of the sexiest husband at the time and is now known as the most …

Celebrity Brand | Jared Leto Multi-Faceted Career

Jared Leto: Successful actor, acclaimed artist and thriving entrepreneur.  “I am more of a creator; I like to get my hands dirty.”_Huffpo Jared Leto had an amazing award season. He won every awards for supporting actor in nomination. From nothing, not even one nomination in his entire actor career, to countless of awards. Leto gave a touching speech when winning his very first oscar. Leto’s speech emphasized family, and was carefully correct when he touched on politics.  We can say his performance as a trans woman in Dallas Buyers Club was a role of a lifetime. But now what next?

The Good Boy Gone Bad Edition | Justin Bieber : The Youtube Star & the Millennials

 Part I : The Bieber Digital Brand storyline :Youtube, Twitter, Instagram ” Everybody can become a celebrity on Internet”. A Success Youtube Story. This is the new american dream motto, this is what it means to be a BELIEBER  : “Everyone who puts a video on Youtube can become famous. It’s this idea that if you have talent and if you make this talent visible then you can be voted in a “democratic” society to be a star. Read More : #WeNeedToTalkAbout : The New Bieber Perfume “Short Movie” Commercial.

Why Hollywood can’t stop to be white trash ? – The good girl gone bad edition

The Miley Cyrus Makeover : When a Disney Idol Meets Twerking and American Hip Hop’s Culture Source : jezebel When The Bling Bling Takes The Stage So THIS happened this weekend. The MTV VMA’s, one of THE most promotional show that rewards every goddamn popular music video  on Vevo. And after every edition the most-talked-about is the one who made the most controversial or awkward performance ( cf Brit Brit in 2007 with gimme more ) or had the most baddass attitude (cf Kanye West grabbing Taylor Swifty award in 2009 ). And this year the little blond one, Miley Cyrus – who looks more and more like a 12 year old gay boy, made the buzz. She absolutely won the media battle of who-are-we-gonna-talk-about-tomorrow because obviously this show is a total bore and nobody gives a shit of who won what except when scandalicious !! Miley, for better or worse, was the undisputed “winner” of the VMAs even though she didn’t actually win awards for any of her four Moon Man nominations. And we can’t stop, …