All posts tagged: celebrity and brands

The Rise of Lupita : Because She Worth It

I like Lupita Nyong’o. Everyone does, right? She’s great. This is not about her. It’s about what you might call the white liberal construction of Lupita Nyong’o. Lupita Nyong’o’s riveting performance in 12 Years a Slave skyrocketed the 31-year-old newcomer to the Hollywood A-list. Millions of women rejoiced at the prospect of a stunning woman of color becoming the belle of the ball, and the news that she’d been tapped by Lancôme cosmetics to be their new brand ambassador. Advertisements

Beyond Celebrity Endorsement | Top 10 Celebrity Campaigns of 2014

LUPITA NYONG’O X LANCÔME Back on April, right after her successful Oscar season, Lupita won her first big contract with Lancôme. Huge deal. Huge move for both Lupita and Lancôme. PLUS. The first official print ad from Lupita Nyong’o’s Lancôme endorsement deal, came out on June. It’s got an ‘80s throwback vibe, like Lupita is consciously giving us a vintage Grace Jones look. (Celebitchy)