All posts tagged: brad pitt

From Angelina Jolie to Amal Clooney : A Brand Transformation

What does Angelina Jolie-Pitt & Amal Clooney have in common ? Two women, two stories. They both drastically managed and transformed their image in the past years by building and developing a strong ” Brand Biography” through the medias. Angelina Jolie : From wild actress to movie director Angelina Jolie has the best publicity game in Hollywood. Her image slowly changed, through the years, going from the bad mistress, sexy savor, man eater to the Good Wife, Good Mother, Good Women, Good Actress, Good Human. She was acclaimed for her double mastectomy and depicted as a role model for her New York Times piece. She build her fiction character persona through the story of her real life. That’s the Jolie Effect. The most famous actress on earth, now a movie director, was once a wild Hollywood child turned wild actress later on. A persona shaped in scandalous gossip of sex drug & rock’n’roll. In 2005, she shockingly became the most famous homewrecker of Hollywood, seducing one of the sexiest husband at the time and is now known as the most …

Oscar Race Edition | The Ultimate Boys Face-Off

Awards Season : The Boys Battle Oh what an awards month !! I wrote about the Girls’ Oscars battle  and the Lupita vs J-Law. But this year boys battle is more entertaining. This competition is tighter than it’s ever have been in a long time, maybe ever. Oscar voting is in its final stretch. Which means that the right work, the right communication, the right appearance and the right speeches will make the right difference. Means Brad Pitt had to put his little golden face to work and campaign for 12 Years A Slave. And he finally showed up in London to the BAFTAs with La Jolie. So wassup in the men category ? The Ultimate Face-Off : The A-List VS The B-List BEST ACTOR  Matthew McConaughey “THE GOOD OL’ BOY MADE GOOD” : 1 GG + 1 SAG  MMC Strategy : Matthew is the favourite of this year. It’s difficult to understand his star rank. From my point of view he’s not an A-List, he’s a super bankable  B+ List with no A movie in his career. Last year marked …

Fashion Magazine June 2013 Issue : Cover Battle

As I said, last month Cover Battle was about too big movies and two big actors Leo and RDj.This month is a special battle between three actresses. ZOE SALDANA / NICOLE KIDMAN / CAREY MULLIGAN Nicole is no Carey To my opinion the real battle will be between Nic and Zoe. Carey Mulligan is having  her moment but it’s the same moment that Michelle Williams had with One Week With Marilyn. It was an excellent movie and a very great role and performance. But as Williams, Mulligan is young in this industry and I don’t think she made her proof yet. In the other hand Nicole Kidman wants her Oscar, she wants it hard  ! But not as much as Anne Hattaway wanted it and made her the most hated winner of history. Let see how Cannes played in their favour. LaineyGossip seems to think that it will be a battle between the two Baz Luhrmann Blond muse : When Moulin Rouge went to Cannes, it was a mega spectacle, with Nicole as the focus. …

The Curious Case Of Jennifer Aniston | Brand – Person Analysis

Jennifer Aniston is the most celebrity stunt of all celebrity stunts that exist on this planet. According to Vulture, she is a tabloid star with a perfect understanding of the public relations machine. Her latest commercial for Aveeno debuted on Oscar night. This advertisement is more promoting Aniston being her own manager , publicist, PR etc… than the product itself. Have you noticed that we barely see or hear about the product that she supposedly is endorsing? If you read the advertisement correctly, it tells exactly what the Aniston Brand is: she’s the actress who’s best role is being a ‘Celebrity’. 

Annnnnnnnd there’s a part #2 !

  Yes there is a second part to this Chanel x Brad Pitt messy collaboration. Basically they used the same Brad Pitt standing in front of the same grey background telling the same artist wannabe speech shit BUT they add some “visual special effects”. And by “special effects” I mean : a woman walking on rivers like she is the messiah or weird image of a woman smiling or dead (I’m not sure) in a bottle of what it seams to be a bottle of Chanel 5 fragrance. WEIRD ! WEIRD! As Michael K’s from Dlisted wrote, “Brad Pitt, and that mess of a commercial made my eyes bleed cheese”. He then add, ” I’ve never EVER wanted to buy a bottle of Chanel No. 5, but I might now, because it’s obvious who ever was in charge of making this wreck freebased that stankness for inspiration and I want to be that buzzed!”. I can’t agree more. Why did they not stick themselves to good old prints campaign? This one would’ve done the job very well! …