All posts tagged: advertising

Penélope Cruz X Schweppes – Decryptage d’un Teasing Viral Maitrisé

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What Did You Expect ? Penélope Cruz !  Après Nicole Kidman en Bollywood, Uma Thurman en actrice aguicheuse, la nouvelle égérie de la saga Schweppes est Penélope Cruz en la jouant “lesbienne-lipstick” dans un style “Vicky, Christina”. Transfert et cross-over pour le troisième volet de la saga Schweppes, signé Fred&Farid Paris. Décryptage et décodage. Expect Nothing Big Schweppes et le traditionnel celebrity endorsing  C’est pratiquement devenu un rendez-vous annuel pour les marketeux de ce monde. Schweppes nous dévoile une nouvelle égérie pour cette nouvelle saison de promo. Ici Schweppes ne réinvente rien, c’est toujours la même recette : Un produit + une célébrité en vogue (mais pas trop cher et qui a elle-même besoin d’un petit coup de promo) + un scénario qui tient sur 1/2 page avec en prime une accroche prononcé du bout des lèvres (botoxées) par l’égérie = vous obtenez la recette de la bonne vieille stratégie classique du celebrity endorsing comme on l’aime. Schweppes nous vend sa boisson édulcorée à la manière d’un parfum. La vidéo scénarisée comme un mini-film a-la-Lady Dior nous rappel aisément toutes ces pubs où des égéries extrêmement glamourisées …

Two Royal Queens

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Originally posted on googleheimers:
Kate Moss wanted this photo-shoot to happen for a long time and finally it did. CatherineDeneuve?! She has excellent taste. Beautiful combination. They are both so, so different… Catherine Deneuve (70) and Kate Moss (40), photographed at the Shangri-La Hotel in Paris for Vanity Fair, Feb (Patrick Demarchelier, 2014) Below, Catherine Deneuve, photographed for New York Magazine, Feb 25 (Dominique Isserman, 2014) Full slide show here

Celebrities endorsement of the month – July and August

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Celebrities create attention and bring prestige to brands, and may encourage higher recall (Erdogan, 1999; Tom et al., 1992). Michelle Williams post Marilyn in Louis Vuitton ads The campaign marks Ms Williams’ first major fashion endorsement, aside from a brief spell as an ambassador for Band of Outsiders for spring/summer 2012.  Best known for her roles in “Brokeback Mountain” and “My Week With Marilyn,” Williams is currently filming “Suite Française” (WWD). Williams is in her way up and confirms her bankable stars statuts by endorsing her first luxury brand. Well done Michelle ! James Dean 2.0 for Gucci eyewear James Franco will front the Italian brand’s eyewear campaign for fall. The Seventies-inspired aviators are a sophisticated evolution of the classic Bamboo version launched for spring 2013 (WWD). Is a  James Dean ( and not James Deen) biopic soon-to-be produce or something because James Franco is showing absolute lookalike with the iconic 70’s hollywood hot star. Jennifer Aniston sans fard for Living Proof Have you seen the little buzz last week of Jennifer instagramming herself without make up ? Yep J Aniston …

The Disney Machine : Good Girl Goes Bad In Hollywood

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Rising stars are dissected quickly, while they’re rising, the result being that they almost never  have a moment of unfettered glory. [1] Pop culture consumption has increased in speed and also in density. The Disney Star machine produce tons of starlets at an early age and some of them reach a certain success and make it work. And with the rise of internet and social media their career have never been that exposed. They are fastly growing rising to the top and falling through the eyes of Us Weekly, Just Jared and TMZ. From Britney Spears and Justin Timberlake, Ryan Gosling & Christina Aguillera in the 90s to Miley Cyrus, Selena Gomez, Vanessa Hudgens and Zac Effron, have dominated teenage hearts for the past decade. They all follows somehow somewhat somewhere a similar pathways career . Some of this super kids turns out to be highest pop stars of 2000’s, while some managed to be real good actors, others made B-list movies and pop songs. Most of the time they gain high visibility by being on top of …

Saint Laurent: When Fashion Meets Old Rock Icons

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The Saint Laurent house is getting back to its roots with new campaign stars like Marilyn Manson, Courtney Love, and Ariel Pink in self-styled looks. (WWD)—RAY SIEGEL BRAND STORY – The origin of the brand According to Saint Laurent, the house’s ties to the rock world were cemented in 1971, when the founding couturier dressed Mick Jagger and his wife-to-be Bianca for their nuptials in Saint-Tropez. Slimane revived the tradition during his first stint at YSL in the late Nineties and made it a leitmotif of his fashion career at Dior Homme, dressing rockers including The Libertines, The Kills and Franz Ferdinand over the years. (WWD)  Fashion Designer and Photographer Hedi Slimane understands YSL’s history with Rock Royalty. You may want to see more picture of trashy rocky HERE (Slimane’s ongoing photography project ‘Rock Diary’.) THE MEANING – Fashion meets rock The Glorification of rock’n’ roll, drugs, and provocation is not new and still very efficient to put some light on the brand and creating a  little buzz. Saint Laurent here is using the sacralization …