All posts tagged: 86th academy awards

Beyond The Oscars | 3 Ways for Brands to Win The Oscars

3 rules we can learn from the best brand placement at the Oscars The TV industry is experiencing a sea change and advertising, as we have known it, is threatened as in no other historical period (Brand Channel) The Oscars hit a 10-year high in viewership, watched by an average of 43 million people, up from 40.4 million in 2013 (Adage.com). During those recent years, it appears that the Academy Awards is becoming increasingly desirable as a marketing platform. Since commercials are becoming more and more expansive to produce but are less and less viewed, brands have to innovate in order to engage with the multi-connected audience and go beyond the traditional broadcasted commercials. Having products appear in a program—product placement—has been a part of the TV business since the early days of the medium. Commercials breaks are boring to hell and social media ease the viewer to skip them. Today, product integrations, also known as content marketing or branded entertainment is at the epitome of glory and let the marketers to break free during the show. …

Oscars 2014 Wrap-up | Best Awards Acceptance Speeches – The Actresses

Women equality is a very strong subject in Hollywood. Lately, actresses and women directors around the world have come to fight for more equality and better conditions.The fact that 40 years plus actresses have difficulties to get roles, or that women directors can’t get enough money to shoot  women issues related movies is a big problem in the movie industry right now. But I can feel like this year change has come. First, three famous women hosted the Golden Globes and the Academy Awards.Tina Fey, Amy Poehler and Ellen Degeneres  each  did a very good job, in my opinion. And with FIVE actresses nominated, i.e., Sandra Bullock, Cate Blanchett, Judi Dench, Meryl Streep and Julia Roberts, already in their 40’s,  we can say that women condition has began to change. But there’s still a lot to do.