All posts filed under: Beyond Music

How Rihanna’s night turned into Beyonce’s

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Last week was the MTV’s Video Music Awards (VMAs) where Rihanna was honored by getting the VMA’s Vanguard Award. She got to perform 4 sets of medleys, each one with a specific tone. She was, however,  “dethroned” by Beyonce whose performance was on everybody’s lips the day after. Queen Bey made a huge impression on the red carpet, where she showed up not only accompanied by her daughter Blue Ivy but also by Mike Brown’s mother, Lesley McSpadden-Head;  Trayvon Martin’s mother, Sybrina Fulton; Oscar Grant’s mother, Wanda Johnson; and Eric Garner’s mother, Gwen Carr. (billboard.com) She also got to interpret most of the songs from her mini-album Lemonade in a near 17 minutes performance !!  She celebrated her womanhood, her motherhood and especially her blackness. Congratulations to Beyonce for getting 8 awards that night and being the talk of the town the day after. All this while maintaining that aura of mystery around her. This is what you call true star power! Sorry Rihanna! It was supposed to be your night. And let’s not talk about …

The Business of Music Festival – Marketing To The Millennials

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It’s Coachella time!! It’s that time of the year were you start seeing a million pictures of hippie hobo post-spring breakers teenagers and celebrities putting their Coachella costume. Some call it a music festival. I call it the time of year when celebrities dress like assholes as Lainey Gossip (god of all gossip business) once wrote genuinely. Read More : #TIDALforALL Meant To Break The Music Industry – When Too Much Is Too Much ?

#TIDALforALL Meant To Break The Music Industry – When Too Much Is Too Much ?

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Did Jay-Z Go Too Far With The Celebrity Marketing? In celebrity business and branding, the Carters are King and Queen. So it wasn’t surprising at all when yesterday Jay-Z made a huge buzz by launching TIDAL With 16 Artist Stakeholders Shawn Carter himself, Beyonce, Rihanna, Kanye West, Jack White, Arcade Fire, Usher, Nicki Minaj, Coldplay, Alicia Keys, Calvin Harris, Daft Punk, deadmau5, Jason Aldean, J. Cole and Madonna are all part of this new streaming venture. Read more : Beats By Dre : Celebrities Are Taking The Pill

Beyond Brand Person #2 | Selena Gomez & The Art Of Selling Break Up

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Ok, we ABSOLUTELY need to talk about Selena Gomez. Have you watched Selena Gomez’s new video for The Heart Wants What It Wants yet? The song is a total bore but the video makes it interesting. WHY? Because it’s all about JELENA. Read More : The Good Boy Gone Bad Edition | Justin Bieber : The Youtube Star & the Millennials

The Good Boy Gone Bad Edition | Justin Bieber : The Youtube Star & the Millennials

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 Part I : The Bieber Digital Brand storyline :Youtube, Twitter, Instagram ” Everybody can become a celebrity on Internet”. A Success Youtube Story. This is the new american dream motto, this is what it means to be a BELIEBER  : “Everyone who puts a video on Youtube can become famous. It’s this idea that if you have talent and if you make this talent visible then you can be voted in a “democratic” society to be a star. Read More : #WeNeedToTalkAbout : The New Bieber Perfume “Short Movie” Commercial.

Lorde : The Anti-Miley

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Who’s Lorde, you might ask yourself? Lorde, born Ella Maria Lani Yelich-O’Connor, is the new music sensation. You might not know who she is, or what she looks like, but you have probably heard her new song “Royals”. By debuting at the n.1 spot on the Billboard Hot 100, beating out Katy Perry‘s “Roar” and Miley Cyrus’ “Wrecking Ball“, it made Lorde the youngest female artist (at 16) to get such an achievement since Tifanny in 1987.

Beyond Beyoncé’s Brand

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Beyoncé is powerful.  F*cking powerful. 2013 will be all about Beyoncé. We now live in Beyonce’s world, well at least this year we will… If you need a definition for Brand-Person Image to my opinion just look at Beyoncé Branding. She and her hubby represents the American dream of our time. They give us a  mix of authenticity, business, entertainment and intimacy 2.0. Read more : Beyond Celebrity Brand | Grown Beyoncé