All posts filed under: Beyond Celebrity Culture

How Rihanna’s night turned into Beyonce’s

Published by

Last week was the MTV’s Video Music Awards (VMAs) where Rihanna was honored by getting the VMA’s Vanguard Award. She got to perform 4 sets of medleys, each one with a specific tone. She was, however,  “dethroned” by Beyonce whose performance was on everybody’s lips the day after. Queen Bey made a huge impression on the red carpet, where she showed up not only accompanied by her daughter Blue Ivy but also by Mike Brown’s mother, Lesley McSpadden-Head;  Trayvon Martin’s mother, Sybrina Fulton; Oscar Grant’s mother, Wanda Johnson; and Eric Garner’s mother, Gwen Carr. (billboard.com) She also got to interpret most of the songs from her mini-album Lemonade in a near 17 minutes performance !!  She celebrated her womanhood, her motherhood and especially her blackness. Congratulations to Beyonce for getting 8 awards that night and being the talk of the town the day after. All this while maintaining that aura of mystery around her. This is what you call true star power! Sorry Rihanna! It was supposed to be your night. And let’s not talk about …

Leslie Jones quits but then comes back on Twitter

Published by

Note from – BeyondElo, Hello dear followers. Yes BC.com is back. and here’s  the first blog post in one year wrote by my dear co-writer : TK. Lots of love and gossips y’all! I went to see Ghostbusters when it came out, even if I originally hadn’t planned too. I was pleasantly surprised, as it was hilarious – especially the first part. It was also the first time I was introduced to Leslie Jones. (ghostbusters.com) Ghostbusters has been plagued from bad press since way before it came out. First by the “nostalgics” who couldn’t understand the gender-bender remake, threatening to go en masse to Rotten Tomatoes to add bad critics as well as boycotting the movie. Then it was all about Leslie Jones… Why was she the only member of the group who is not a scientist, but a “street-smart” POC character? Fast forward to a few weeks ago, when Leslie got public, saying that no designer came forward to dress her for the premiere. Enters Christian Siriano, who came to the rescue, and I have to say that she …

Caitlyn : The Ultimate Underdog

Published by

How the Kardashian/ Jenner klan keeps the internet obsessed with them ? In the last few years, ex-Bruce Jenner has been an ancillary but vivid participant in the bizarre public spectacle that is the Kardashian family.  But last week she #broketheinternet like her stepdaughter did months ago, by publicly transitioning from male to female and coming out officially in the July issue of Vanity Fair. HOLLY BOMB GIRL! Read More : Kardashian, Jenner, West : A Mega Family Brand

The Rise of Lupita : Because She Worth It

Published by

I like Lupita Nyong’o. Everyone does, right? She’s great. This is not about her. It’s about what you might call the white liberal construction of Lupita Nyong’o. Lupita Nyong’o’s riveting performance in 12 Years a Slave skyrocketed the 31-year-old newcomer to the Hollywood A-list. Millions of women rejoiced at the prospect of a stunning woman of color becoming the belle of the ball, and the news that she’d been tapped by Lancôme cosmetics to be their new brand ambassador.

L’effet TomKat | Grandes femmes, petits hommes.

Published by

Nouvelle catégorie sur BC.com!  Plus cours, moins business, moins sérieux, et en “Français s’il vous plait” (C’est un test, donc je ne promets pas continuer sur cette lancé, sauf si vous me suppliez de continuer, dans ce cas je n’aurais pas le choix…) . Parce que les célébrités, c’est un peu aussi quand même le reflet de nos vies (saupoudrés de quelques paillettes et de quelques millions en plus évidemment). Et parce qu’être plus grande que mon mec c’est un peu L’HISTOIRE DE MA VIE voici une liste non exhaustive de couples pour qui la taille ne compte pas.

Kardashian, Jenner, West : A Mega Family Brand

Published by

How Kardashian/Jenners went from F to A+ Brand 4 Years ago I read an article on Daily Mail on how Kris Jenner built a $65M family empire, and I knew at that time that this family would play a crucial role in the celebrity space. But back in 2011 I wouldn’t ever guess to what point they would become that powerful. Unless that today, one of the most famous of the Kardashian Klan had managed to be included in the very hot list of Time’s most influential people of the year. Kim Kardashian “The first lady of #fame” is among Pope France, Angela Merkel or Tim Cook one of the titans of our time. Read More: Beyond Kim Kardashian | The secret behind the “#breaktheinternet” hashtag.

The Business of Music Festival – Marketing To The Millennials

Published by

It’s Coachella time!! It’s that time of the year were you start seeing a million pictures of hippie hobo post-spring breakers teenagers and celebrities putting their Coachella costume. Some call it a music festival. I call it the time of year when celebrities dress like assholes as Lainey Gossip (god of all gossip business) once wrote genuinely. Read More : #TIDALforALL Meant To Break The Music Industry – When Too Much Is Too Much ?

#TIDALforALL Meant To Break The Music Industry – When Too Much Is Too Much ?

Published by

Did Jay-Z Go Too Far With The Celebrity Marketing? In celebrity business and branding, the Carters are King and Queen. So it wasn’t surprising at all when yesterday Jay-Z made a huge buzz by launching TIDAL With 16 Artist Stakeholders Shawn Carter himself, Beyonce, Rihanna, Kanye West, Jack White, Arcade Fire, Usher, Nicki Minaj, Coldplay, Alicia Keys, Calvin Harris, Daft Punk, deadmau5, Jason Aldean, J. Cole and Madonna are all part of this new streaming venture. Read more : Beats By Dre : Celebrities Are Taking The Pill