All posts filed under: Beyond Celebrity Business

Kardashian, Jenner, West : A Mega Family Brand

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How Kardashian/Jenners went from F to A+ Brand 4 Years ago I read an article on Daily Mail on how Kris Jenner built a $65M family empire, and I knew at that time that this family would play a crucial role in the celebrity space. But back in 2011 I wouldn’t ever guess to what point they would become that powerful. Unless that today, one of the most famous of the Kardashian Klan had managed to be included in the very hot list of Time’s most influential people of the year. Kim Kardashian “The first lady of #fame” is among Pope France, Angela Merkel or Tim Cook one of the titans of our time. Read More: Beyond Kim Kardashian | The secret behind the “#breaktheinternet” hashtag.

The Business of Music Festival – Marketing To The Millennials

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It’s Coachella time!! It’s that time of the year were you start seeing a million pictures of hippie hobo post-spring breakers teenagers and celebrities putting their Coachella costume. Some call it a music festival. I call it the time of year when celebrities dress like assholes as Lainey Gossip (god of all gossip business) once wrote genuinely. Read More : #TIDALforALL Meant To Break The Music Industry – When Too Much Is Too Much ?

#TIDALforALL Meant To Break The Music Industry – When Too Much Is Too Much ?

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Did Jay-Z Go Too Far With The Celebrity Marketing? In celebrity business and branding, the Carters are King and Queen. So it wasn’t surprising at all when yesterday Jay-Z made a huge buzz by launching TIDAL With 16 Artist Stakeholders Shawn Carter himself, Beyonce, Rihanna, Kanye West, Jack White, Arcade Fire, Usher, Nicki Minaj, Coldplay, Alicia Keys, Calvin Harris, Daft Punk, deadmau5, Jason Aldean, J. Cole and Madonna are all part of this new streaming venture. Read more : Beats By Dre : Celebrities Are Taking The Pill

FASHION MAGAZINE DECEMBER 2014 ISSUE : COVER BATTLE

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– TOP STORIES OF DECEMBER – CUMBERLOVE It’s a real Cumber-obsession Cumberbatch is currently promoting reaaaally hard the movie for which he will win an Oscar.   “The Imitation Game,”. Keira Knightley is supporting also, but where’s her cover? Cumberbatch is the favorite of this year Oscar Season, and just like last year he is the public choice. We’ll see what happens at the Globes, the Globes will tell.

Beyond Brand Person #2 | Selena Gomez & The Art Of Selling Break Up

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Ok, we ABSOLUTELY need to talk about Selena Gomez. Have you watched Selena Gomez’s new video for The Heart Wants What It Wants yet? The song is a total bore but the video makes it interesting. WHY? Because it’s all about JELENA. Read More : The Good Boy Gone Bad Edition | Justin Bieber : The Youtube Star & the Millennials

Celebrities at UN | The Exploitation of Celebrities By The Humanitarian Organization

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Sometimes celebrities are doing the job they are employed to, which is acting as spokesperson and role models. According to Richard Dyer, the bible of celebrity studies, the celebrity persona is not confined to her professional image but consists of everything publicly available about her. This week gave us three brilliant speeches. Read More : Does Celebrity Helped The ALS #icebucketchallenge ? Pros & Cons

Beyond Celebrity Endorsement | Top 10 Celebrity Campaigns of 2014

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LUPITA NYONG’O X LANCÔME Back on April, right after her successful Oscar season, Lupita won her first big contract with Lancôme. Huge deal. Huge move for both Lupita and Lancôme. PLUS. The first official print ad from Lupita Nyong’o’s Lancôme endorsement deal, came out on June. It’s got an ‘80s throwback vibe, like Lupita is consciously giving us a vintage Grace Jones look. (Celebitchy)