All posts filed under: Beyond The Disney Machine

Beyond Brand Person #2 | Selena Gomez & The Art Of Selling Break Up

Ok, we ABSOLUTELY need to talk about Selena Gomez. Have you watched Selena Gomez’s new video for The Heart Wants What It Wants yet? The song is a total bore but the video makes it interesting. WHY? Because it’s all about JELENA. Read More : The Good Boy Gone Bad Edition | Justin Bieber : The Youtube Star & the Millennials Advertisements

The Good Boy Gone Bad Edition | Justin Bieber : The Youtube Star & the Millennials

 Part I : The Bieber Digital Brand storyline :Youtube, Twitter, Instagram ” Everybody can become a celebrity on Internet”. A Success Youtube Story. This is the new american dream motto, this is what it means to be a BELIEBER  : “Everyone who puts a video on Youtube can become famous. It’s this idea that if you have talent and if you make this talent visible then you can be voted in a “democratic” society to be a star. Read More : #WeNeedToTalkAbout : The New Bieber Perfume “Short Movie” Commercial.

Lorde : The Anti-Miley

Who’s Lorde, you might ask yourself? Lorde, born Ella Maria Lani Yelich-O’Connor, is the new music sensation. You might not know who she is, or what she looks like, but you have probably heard her new song “Royals”. By debuting at the n.1 spot on the Billboard Hot 100, beating out Katy Perry‘s “Roar” and Miley Cyrus’ “Wrecking Ball“, it made Lorde the youngest female artist (at 16) to get such an achievement since Tifanny in 1987.

Lovelace vs The Canyons : The Mean Girls Battle

Once upon a time two teenage actresses, a blond and a red-hair, were on Mean Girls together. One of them was the next It girl of Hollywood, she was the last Disney idol. She was definitely on her way up at the time. The other one was almost a nobody, just a sexy next-door blond actress in a teen movie. This was 10 years ago. After this movie that we all liked and watched twice time at least, one of them started to build a strong career and be taken seriously. Last year she played on a very big production that ended up awarded. However no nomination for the actress, but she’s young, very young and she has time to prove herself. The other one, well…the other has proved to everyone that she was a mess a terrible mess, an addict, a looser. She became addicted to scandals, and we’d see her more on the gossip column and on the court walk of shame than on red carpets and movie sets. She became unhirable. During this …

Why Hollywood can’t stop to be white trash ? – The good girl gone bad edition

The Miley Cyrus Makeover : When a Disney Idol Meets Twerking and American Hip Hop’s Culture Source : jezebel When The Bling Bling Takes The Stage So THIS happened this weekend. The MTV VMA’s, one of THE most promotional show that rewards every goddamn popular music video  on Vevo. And after every edition the most-talked-about is the one who made the most controversial or awkward performance ( cf Brit Brit in 2007 with gimme more ) or had the most baddass attitude (cf Kanye West grabbing Taylor Swifty award in 2009 ). And this year the little blond one, Miley Cyrus – who looks more and more like a 12 year old gay boy, made the buzz. She absolutely won the media battle of who-are-we-gonna-talk-about-tomorrow because obviously this show is a total bore and nobody gives a shit of who won what except when scandalicious !! Miley, for better or worse, was the undisputed “winner” of the VMAs even though she didn’t actually win awards for any of her four Moon Man nominations. And we can’t stop, …

The Disney Machine : Good Girl Goes Bad In Hollywood

Rising stars are dissected quickly, while they’re rising, the result being that they almost never  have a moment of unfettered glory. [1] Pop culture consumption has increased in speed and also in density. The Disney Star machine produce tons of starlets at an early age and some of them reach a certain success and make it work. And with the rise of internet and social media their career have never been that exposed. They are fastly growing rising to the top and falling through the eyes of Us Weekly, Just Jared and TMZ. From Britney Spears and Justin Timberlake, Ryan Gosling & Christina Aguillera in the 90s to Miley Cyrus, Selena Gomez, Vanessa Hudgens and Zac Effron, have dominated teenage hearts for the past decade. They all follows somehow somewhat somewhere a similar pathways career . Some of this super kids turns out to be highest pop stars of 2000’s, while some managed to be real good actors, others made B-list movies and pop songs. Most of the time they gain high visibility by being on top of …