Part I : The Bieber Digital Brand storyline :Youtube, Twitter, Instagram ” Everybody can become a celebrity on Internet”. A Success Youtube Story. This is the new american dream motto, this is what it means to be a BELIEBER : “Everyone who puts a video on Youtube can become famous. It’s this idea that if you have talent and if you make this talent visible then you can be voted in a “democratic” society to be a star. Read More : #WeNeedToTalkAbout : The New Bieber Perfume “Short Movie” Commercial.
Let’s have a toast for the douchebags, Let’s have a toast for the assholes, Let’s have a toast for the scumbags, Every one of them that I know. Let’s have a toast for the jerkoffs.That’ll never take work off. Baby, I got a plan Run away as fast as you can. (Runaway, Kanye West) 1) Celebrity Couple Branding Celebrities are here to sell. They sells products, brands, musics, movies, clothes, political views. etc. But what makes them still stronger than ever, is their capacity to tell compelling stories, stories that never ends.
Voici un extrait de mon mémoire sur l’univers du mannequinat et sur la formation d’image et d’identité de marque-personne dans ce champ. La mode et le mannequinat ont depuis toujours délivrés une interprétation de l’image de la femme au sein de notre société. Les super-mannequins des années 80 et 90 tels que Claudia Schiffer, Cindy Crawford, Gia, Naomi Campbell et Kate Moss représentaient l’image suprême de la vision que porte la mode sur la femme. Ce champs observe une structure fascinante dans laquelle la femme, son esthétique, son rôle, sa représentation, son comportement et son image sont au coeur de cet univers. Rupture et révolution dans le champ de la mode « The supermodel was the new celebrity for the 90s »(Kendall, 2004: 93).
The teen heartthrob who became too much of an A++ list star Last night my cousin who now start to admit that I am kind of a celebrity expert asked me if I thought that Leonardo Dicaprio might have a chance to get an Oscar this time. And weirdly I found it super hard to answer this question. So I thought it was my responsibility to answer this crucial question because we are all be wondering why WHY Leo doesn’t have an oscar yet ?!? Predictions and critics all agreed that Leonardo Dicaprio has strong chance to get his Oscar with the movie he stars on : The Wolf of Wall Street.
Awards Season : Golden Globes, Critics Choice Awards, SAGs Wrap-up Oh what a week !! The award season is one of my favorite. First because I am addicted to Awards shows, I love red carpets like it’s cocaine, and I adore winners speeches like it’s heroine. I could watch every single of them again and again even if it’s 3 hours long. And thanks to the Internet you can sometimes find those sort of amazing treasures :
Kate Moss is always a story. And what’s really unusual is she’s a story for everybody, from the tabloids to the broadsheets to the glossies to the Daily Mail. Katherine “Kate” Ann Moss (born 16 January 1974) is an English model. She has appeared on over 300 magazine covers. She is known for her waifish figure, uncommonly short height for a fashion model, and appearances in many advertising campaigns. She is also notorious for her high-profile relationships and party lifestyle. If W has had a muse these past 10 years or so, she would have to be Kate, who has appeared on 15 covers (prior to the nine separate covers printed for this issue) and in countless fashion shoots, by everyone from Michael Thompson to Bruce Weber.
Lady Gaga x Versace Wow can you say “exact copy” ? Can we say this is a Donatella drag younger version ? Gaga is currently promoting her latest album called Artpop like the rent is due so this campaign is well on time. I’m not against a partnership between Lady Gaga & Versace, she has worn their designs before numerous times, including some iconic vintage dresses, so I guess that their relationship is pretty good. Also I like this editorial’s styling, it reminds me of one of Versace’s best campaign with Christina Aguilera back 10 years ago. However I find this all Clone-atella thing could’ve been more creative than this. It’s good but there’s no WOW effect that Gaga used to give everytime she had to sell something. Considering that Gaga is the master of changing the way that she looks, it’s almost a cop-out that they styled her to look exactly like Donatella, since they could have done SO MUCH more with Lady Gaga.They missed a great opportunity to go all out “Fashion Gaga.” Read More : Givenchy x Erykah Badu More of Celebrity Endorsements
Who’s Lorde, you might ask yourself? Lorde, born Ella Maria Lani Yelich-O’Connor, is the new music sensation. You might not know who she is, or what she looks like, but you have probably heard her new song “Royals”. By debuting at the n.1 spot on the Billboard Hot 100, beating out Katy Perry‘s “Roar” and Miley Cyrus’ “Wrecking Ball“, it made Lorde the youngest female artist (at 16) to get such an achievement since Tifanny in 1987.
What else is there to talk about? Yesterday Beyonce a.k.a Queen B got us all. She hogged the whole Internet conversation, I almost thought she bought the entire Google advertising space available. She absolutely took her brand, her music, her empire to another level this time !
Here’s my new category called #weneedtotalkabout . I often read or hear “Do we really need to about __[insert here the name of every pop, famewhore, rapper, celeb name] ? To what I immediately answer : Well yes we need ! Because they’re all over our goddam facebook feed so we need to talk about it ! Sooo…the Justin Bieber brand is on fire again. After showing you what to smell to become the next JB girlfriend in the oh-so-amazing Girlfriend commercial, the JB marketing team hits us again with their genius creativity (#not) in this new “short film” perfume commercial called THE KEY. THE KEY. They even create a special hastag for this mess #UNLOCKTHEDREAM. Do you really dream of a baby Bieber popping into your room without permission? Yeah ok I am-not-the-target. Anyway, they did it, they fucking did it again! They had to to create this “SHORT FILM” to sell the another JB perfume so that every crazy teenage girl under 16 will die to have this at Christmas Eve. And I dare you not to …