All posts filed under: Beyond Advertising

Iconic celebrity women in fashion campaigns

LARA STONE + KATE MOSS FOR BALENCIAGA’S FALL CAMPAIGN Source : http://fashionista.com/2015/06/balenciaga-kate-moss-lara-stone CHER, WINONA RYDER AND WILLOW SMITH ARE THE NEW FACES OF MARC JACOBS It’s shaping up to be the campaign of the season. Marc Jacobs‘s fall campaign is beginning to take shape, and the designer has enlisted a number of his inspiring famous friends to pose in the campaign, cast by Anita Bitton and shot by Sims. Jacobs just took to Instagram to reveal the second star this season, 14-year-old Willow Smith, whose ad appears below (Fashionista.com) KATY PERRY FOR MOSCHINO FALL/WINTER 15/16 Source : Fashionista.com Donatella Versace is captured by Mert & Marcus for Givenchy Fall/Winter 2015/2016 Ad Campaign. KATE MOSS BY MERT & MARCUS FOR STELLA MCCARTNEY FALL/WINTER 14/15 Kristen Stewart, face of the CHANEL Spring-Summer 2015 Eyewear Campaign Advertisements

Rihanna : The Bad Girl Gone Dior

Rihanna & Fashion : After Balmain, Dior. “Celebrity is more important today than it used to be,” Oliver Rousteing Creative director of Balmain. Rihanna shares a long story with fashion and couture. The Grammy Award-winning singer is a certified fashion darling and she is very much loved by her fan has she is bold, raw and authentic. After Balmain and Puma, Riri’s the new (bad)face that Dior needed.

The Rise of Lupita : Because She Worth It

I like Lupita Nyong’o. Everyone does, right? She’s great. This is not about her. It’s about what you might call the white liberal construction of Lupita Nyong’o. Lupita Nyong’o’s riveting performance in 12 Years a Slave skyrocketed the 31-year-old newcomer to the Hollywood A-list. Millions of women rejoiced at the prospect of a stunning woman of color becoming the belle of the ball, and the news that she’d been tapped by Lancôme cosmetics to be their new brand ambassador.

Beyond Celebrity Endorsement | Top 10 Celebrity Campaigns of 2014

LUPITA NYONG’O X LANCÔME Back on April, right after her successful Oscar season, Lupita won her first big contract with Lancôme. Huge deal. Huge move for both Lupita and Lancôme. PLUS. The first official print ad from Lupita Nyong’o’s Lancôme endorsement deal, came out on June. It’s got an ‘80s throwback vibe, like Lupita is consciously giving us a vintage Grace Jones look. (Celebitchy)

Penélope Cruz X Schweppes – Decryptage d’un Teasing Viral Maitrisé

What Did You Expect ? Penélope Cruz !  Après Nicole Kidman en Bollywood, Uma Thurman en actrice aguicheuse, la nouvelle égérie de la saga Schweppes est Penélope Cruz en la jouant “lesbienne-lipstick” dans un style “Vicky, Christina”. Transfert et cross-over pour le troisième volet de la saga Schweppes, signé Fred&Farid Paris. Décryptage et décodage. Expect Nothing Big Schweppes et le traditionnel celebrity endorsing  C’est pratiquement devenu un rendez-vous annuel pour les marketeux de ce monde. Schweppes nous dévoile une nouvelle égérie pour cette nouvelle saison de promo. Ici Schweppes ne réinvente rien, c’est toujours la même recette : Un produit + une célébrité en vogue (mais pas trop cher et qui a elle-même besoin d’un petit coup de promo) + un scénario qui tient sur 1/2 page avec en prime une accroche prononcé du bout des lèvres (botoxées) par l’égérie = vous obtenez la recette de la bonne vieille stratégie classique du celebrity endorsing comme on l’aime. Schweppes nous vend sa boisson édulcorée à la manière d’un parfum. La vidéo scénarisée comme un mini-film a-la-Lady Dior nous rappel aisément toutes ces pubs où des égéries extrêmement glamourisées …

Two Royal Queens

Originally posted on googleheimers:
Kate Moss wanted this photo-shoot to happen for a long time and finally it did. CatherineDeneuve?! She has excellent taste. Beautiful combination. They are both so, so different… Catherine Deneuve (70) and Kate Moss (40), photographed at the Shangri-La Hotel in Paris for Vanity Fair, Feb (Patrick Demarchelier, 2014) Below, Catherine Deneuve, photographed for New York Magazine, Feb 25 (Dominique Isserman, 2014) Full slide show here

Welcome To The Uncle Terry’s Jungle

Before you read this post I must warn you and preserve you. This will content lots of NSFW and uncensored pics. Lots of erotic and trash stories. But beyond all your concerns I know you guys will enjoy it… so take a shot of Fashion porn and welcome into Uncle Terry’s Creepy Jungle : Fashion Horror Story Aaaaand it’s about time !  The newest ‘Terry Richardson creepy model sex’ story is out! And this time it’s worst than ever. (Click to read here, here; here and here and HERE AND HERE …and I am sure there’s more !!)

Beyond The Oscars | 3 Ways for Brands to Win The Oscars

3 rules we can learn from the best brand placement at the Oscars The TV industry is experiencing a sea change and advertising, as we have known it, is threatened as in no other historical period (Brand Channel) The Oscars hit a 10-year high in viewership, watched by an average of 43 million people, up from 40.4 million in 2013 (Adage.com). During those recent years, it appears that the Academy Awards is becoming increasingly desirable as a marketing platform. Since commercials are becoming more and more expansive to produce but are less and less viewed, brands have to innovate in order to engage with the multi-connected audience and go beyond the traditional broadcasted commercials. Having products appear in a program—product placement—has been a part of the TV business since the early days of the medium. Commercials breaks are boring to hell and social media ease the viewer to skip them. Today, product integrations, also known as content marketing or branded entertainment is at the epitome of glory and let the marketers to break free during the show. …

New Collaboration Alert | Givenchy x Erykah Badu

I was nicely surprised when I saw the new Givenchy campaign featuring Erykah Badu. Not that I don’t see her as fashionable, but I didn’t think she would be the kind of person to hang around Riccardo Tisci‘s circle. Besides in term of muses, he already has Ciara, Mariacarla Boscono & Lea T. Joined by Maria Borges, Riley, and Asia Chow, this campaign can be considered as the first featuring only women of colors. A milestone in the representation of WOC in fashion? Source : rackkandruin.blogspot.fr Read More : Celebrity Endorsement | Lady Gaga x Versace More  of Celebrity Endorsements

Celebrity Endorsement | Lady Gaga x Versace

Lady Gaga x Versace Wow can you say “exact copy” ? Can we say this is a Donatella drag younger version ? Gaga is currently promoting her latest album called Artpop like the rent is due so this campaign is well on time. I’m not against a partnership between Lady Gaga & Versace, she has worn their designs before numerous times, including some iconic vintage dresses, so I guess that their relationship is pretty good. Also I like this editorial’s styling, it reminds me of one of Versace’s best campaign with Christina Aguilera back 10 years ago. However I find this all Clone-atella thing could’ve been more creative than this. It’s good but there’s no WOW effect that Gaga used to give everytime she had to sell something. Considering that Gaga is the master of changing the way that she looks, it’s almost a cop-out that they styled her to look exactly like Donatella, since they could have done SO MUCH more with Lady Gaga.They missed a great opportunity to go all out “Fashion Gaga.” Read More :  Givenchy x Erykah Badu More  of Celebrity Endorsements