All posts filed under: Beyond Celebrity Business

From Angelina Jolie to Amal Clooney : A Brand Transformation

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What does Angelina Jolie-Pitt & Amal Clooney have in common ? Two women, two stories. They both drastically managed and transformed their image in the past years by building and developing a strong ” Brand Biography” through the medias. Angelina Jolie : From wild actress to movie director Angelina Jolie has the best publicity game in Hollywood. Her image slowly changed, through the years, going from the bad mistress, sexy savor, man eater to the Good Wife, Good Mother, Good Women, Good Actress, Good Human. She was acclaimed for her double mastectomy and depicted as a role model for her New York Times piece. She build her fiction character persona through the story of her real life. That’s the Jolie Effect. The most famous actress on earth, now a movie director, was once a wild Hollywood child turned wild actress later on. A persona shaped in scandalous gossip of sex drug & rock’n’roll. In 2005, she shockingly became the most famous homewrecker of Hollywood, seducing one of the sexiest husband at the time and is now known as the most …

How Rihanna’s night turned into Beyonce’s

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Last week was the MTV’s Video Music Awards (VMAs) where Rihanna was honored by getting the VMA’s Vanguard Award. She got to perform 4 sets of medleys, each one with a specific tone. She was, however,  “dethroned” by Beyonce whose performance was on everybody’s lips the day after. Queen Bey made a huge impression on the red carpet, where she showed up not only accompanied by her daughter Blue Ivy but also by Mike Brown’s mother, Lesley McSpadden-Head;  Trayvon Martin’s mother, Sybrina Fulton; Oscar Grant’s mother, Wanda Johnson; and Eric Garner’s mother, Gwen Carr. (billboard.com) She also got to interpret most of the songs from her mini-album Lemonade in a near 17 minutes performance !!  She celebrated her womanhood, her motherhood and especially her blackness. Congratulations to Beyonce for getting 8 awards that night and being the talk of the town the day after. All this while maintaining that aura of mystery around her. This is what you call true star power! Sorry Rihanna! It was supposed to be your night. And let’s not talk about …

Iconic celebrity women in fashion campaigns

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LARA STONE + KATE MOSS FOR BALENCIAGA’S FALL CAMPAIGN Source : http://fashionista.com/2015/06/balenciaga-kate-moss-lara-stone CHER, WINONA RYDER AND WILLOW SMITH ARE THE NEW FACES OF MARC JACOBS It’s shaping up to be the campaign of the season. Marc Jacobs‘s fall campaign is beginning to take shape, and the designer has enlisted a number of his inspiring famous friends to pose in the campaign, cast by Anita Bitton and shot by Sims. Jacobs just took to Instagram to reveal the second star this season, 14-year-old Willow Smith, whose ad appears below (Fashionista.com) KATY PERRY FOR MOSCHINO FALL/WINTER 15/16 Source : Fashionista.com Donatella Versace is captured by Mert & Marcus for Givenchy Fall/Winter 2015/2016 Ad Campaign. KATE MOSS BY MERT & MARCUS FOR STELLA MCCARTNEY FALL/WINTER 14/15 Kristen Stewart, face of the CHANEL Spring-Summer 2015 Eyewear Campaign

Tips for building a successful partnership with celebrities and bloggers

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For some brands, like Nike and H&M, writing large checks to prominent figures is a small price to pay for significant exposure and brand alignment with people who have their own powerful brands. But for other brands that are repositioning or transforming their image it can be a very delicate operation. We all agree with the fact that a celebrity must match up against an advertising objective, but the process of determining that propriety is very ambiguous. Read more : Best H&M Celebrities and Designers Collaborations Over the Years ♦ Celebrity vs Social Media Stars ? Celebrity or social media influencer selection involves more than just strategy; indeed, the engagement of a celebrity may demand a significant financial commitment as well. For both reasons, a systematic approach to the selection of an appropriate celebrity is an important practical task. The first interrogation is should we choose a celebrity with a big name recognition or a web influencer with a large online audience? Each brand as to be aware that beyond the high image recognition and persuasive impact …

Brand Person Of The Month : Jessica Alba

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Alba & the $1 Billion Honest company Last month, I talked about Tidal and the battle of Jay-Z to make his newest company to happen ( it still a mess if you want to know). That month I want to talk about an another celebrity brand business but this time it’s more successful and a bit more discreet. Jessica Alba is best known for her acting career, but in January 2012, the celebrity ventured into entrepreneurship and launched The Honest Company. According to Forbes, Jessica Alba’s America’s Richest Self Made Women.

Caitlyn : The Ultimate Underdog

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How the Kardashian/ Jenner klan keeps the internet obsessed with them ? In the last few years, ex-Bruce Jenner has been an ancillary but vivid participant in the bizarre public spectacle that is the Kardashian family.  But last week she #broketheinternet like her stepdaughter did months ago, by publicly transitioning from male to female and coming out officially in the July issue of Vanity Fair. HOLLY BOMB GIRL! Read More : Kardashian, Jenner, West : A Mega Family Brand

Rihanna : The Bad Girl Gone Dior

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Rihanna & Fashion : After Balmain, Dior. “Celebrity is more important today than it used to be,” Oliver Rousteing Creative director of Balmain. Rihanna shares a long story with fashion and couture. The Grammy Award-winning singer is a certified fashion darling and she is very much loved by her fan has she is bold, raw and authentic. After Balmain and Puma, Riri’s the new (bad)face that Dior needed.

The Rise of Lupita : Because She Worth It

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I like Lupita Nyong’o. Everyone does, right? She’s great. This is not about her. It’s about what you might call the white liberal construction of Lupita Nyong’o. Lupita Nyong’o’s riveting performance in 12 Years a Slave skyrocketed the 31-year-old newcomer to the Hollywood A-list. Millions of women rejoiced at the prospect of a stunning woman of color becoming the belle of the ball, and the news that she’d been tapped by Lancôme cosmetics to be their new brand ambassador.

De Célébrité à Marque-Personne | Les Fondations

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Depuis le temps que je tiens ce blogue, je me suis rendu compte que je n’avais jamais écris sur les fondements de ce  fabuleux concept qu’est la Marque-Personne. Du haut de mon petit blogue, et de mon article publié l’année dernière avec ma merveilleuse directrice de maîtrise Marie-Agnès Parmentier sur les effets d’un scandale sur une marque-personne, je deviens petit à petit experte en la matière (ce qui me plait énormément!). Du coup, je reçois de plus en plus de questions sur le sujet. En fait, la plupart des gens qui s’intérrogent sur ce concept sont déjà en train de construire leur propre marque sans le savoir….

Celebrity Brand | Jared Leto Multi-Faceted Career

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Jared Leto: Successful actor, acclaimed artist and thriving entrepreneur.  “I am more of a creator; I like to get my hands dirty.”_Huffpo Jared Leto had an amazing award season. He won every awards for supporting actor in nomination. From nothing, not even one nomination in his entire actor career, to countless of awards. Leto gave a touching speech when winning his very first oscar. Leto’s speech emphasized family, and was carefully correct when he touched on politics.  We can say his performance as a trans woman in Dallas Buyers Club was a role of a lifetime. But now what next?