Let’s have a toast for the douchebags, Let’s have a toast for the assholes, Let’s have a toast for the scumbags, Every one of them that I know. Let’s have a toast for the jerkoffs.That’ll never take work off. Baby, I got a plan Run away as fast as you can. (Runaway, Kanye West) 1) Celebrity Couple Branding Celebrities are here to sell. They sells products, brands, musics, movies, clothes, political views. etc. But what makes them still stronger than ever, is their capacity to tell compelling stories, stories that never ends.
“George Clooney is to Hollywood what Uncle Sam is to America.” Vulture
What does Angelina Jolie-Pitt & Amal Clooney have in common ? Two women, two stories. They both drastically managed and transformed their image in the past years by building and developing a strong ” Brand Biography” through the medias. Angelina Jolie : From wild actress to movie director Angelina Jolie has the best publicity game in Hollywood. Her image slowly changed, through the years, going from the bad mistress, sexy savor, man eater to the Good Wife, Good Mother, Good Women, Good Actress, Good Human. She was acclaimed for her double mastectomy and depicted as a role model for her New York Times piece. She build her fiction character persona through the story of her real life. That’s the Jolie Effect. The most famous actress on earth, now a movie director, was once a wild Hollywood child turned wild actress later on. A persona shaped in scandalous gossip of sex drug & rock’n’roll. In 2005, she shockingly became the most famous homewrecker of Hollywood, seducing one of the sexiest husband at the time and is now known as the most …
Ok, we ABSOLUTELY need to talk about Selena Gomez. Have you watched Selena Gomez’s new video for The Heart Wants What It Wants yet? The song is a total bore but the video makes it interesting. WHY? Because it’s all about JELENA. Read More : The Good Boy Gone Bad Edition | Justin Bieber : The Youtube Star & the Millennials
The Angelina Effect You’ve read the story. It was on 14th of May. On a friday morning, Angelina Jolie published a piece in the New York Times about her decision to undergo a preventive double mastectomy. It was touching of course. How could it not be ?
Jennifer Aniston is the most celebrity stunt of all celebrity stunts that exist on this planet. According to Vulture, she is a tabloid star with a perfect understanding of the public relations machine. Her latest commercial for Aveeno debuted on Oscar night. This advertisement is more promoting Aniston being her own manager , publicist, PR etc… than the product itself. Have you noticed that we barely see or hear about the product that she supposedly is endorsing? If you read the advertisement correctly, it tells exactly what the Aniston Brand is: she’s the actress who’s best role is being a ‘Celebrity’.
Beyoncé is powerful. F*cking powerful. 2013 will be all about Beyoncé. We now live in Beyonce’s world, well at least this year we will… If you need a definition for Brand-Person Image to my opinion just look at Beyoncé Branding. She and her hubby represents the American dream of our time. They give us a mix of authenticity, business, entertainment and intimacy 2.0. Read more : Beyond Celebrity Brand | Grown Beyoncé