Beyond Advertising, Beyond Celebrity Branding, Beyond Celebrity Business, Beyond POC
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The Rise of Lupita : Because She Worth It

I like Lupita Nyong’o. Everyone does, right? She’s great.

This is not about her. It’s about what you might call the white liberal construction of Lupita Nyong’o.

Lupita Nyong’o’s riveting performance in 12 Years a Slave skyrocketed the 31-year-old newcomer to the Hollywood A-list. Millions of women rejoiced at the prospect of a stunning woman of color becoming the belle of the ball, and the news that she’d been tapped by Lancôme cosmetics to be their new brand ambassador.

The Hollywood Success Story of Lupita Nyong’o

1) Lupita Nyong’o & Beauty : Lancôme

lupita lancome

Alongside co-stars like Zoe Saldana, Lupita became a L’Oreal spokesperson and is proud to be. the new Lancôme deal marks her first venture into the beauty world

I am truly honoured to join the Maison Lancôme, a brand with such a prestigious history and that I have always loved,” said Nyong’o in a statement._Vogue

Her becoming a beauty ambassadress sends a very strong message to the society in order to help the image of Black beauty. Her experience and her testimonials authentic speeches gave a piece of hope that black beauty will become more and more reconnaissant et accepté par la société

My friend Christina, bloggers at … and professional makeup artist express interesting point of view towards Lancôme strategic manoeuvre :

I love this news and see a fairly good fit with the brand – Lancôme has made serious efforts in the last 2 years to substantially increase at least their number of foundations for Black women. However, the rest of the lineup is not super WOC-friendly so hopefully they’ll work on that now that Lupita is onboard.

Read More : Rihanna : The Bad Girl Gone Dior

2) Lupita : Most Beautiful Woman of 2014

Yet beyond mere symbolism, Lupita’s willingness to speak openly about the challenge of accepting her own skin is a Lupita The Great on People Magmessage that resonates with a generation flooded by images that create insecurities and allow them to thrive and persist. From “mammy” to “jezebel” to “sapphire,” black women have always had to deal with negative stereotypes of themselves promoted in mainstream media. (

Lupita once said that it was Alek Wek who helped her start believing that beauty wasn’t just “light skin and long, flowing, straight hair”. 

Lupita for life !

 The video of Lupita meets Alek Wek is a must watch. The two gave us a state of the black models history in the 90s.


3) Lupita & Fashion : Marie Claire’s Fresh Faces cover girls & Miu Miu Face

From her position at Lancôme — and now as one of Marie Claire’s Fresh Faces cover girls — Lupita may be able to finally change the dialogue surrounding black beauty. Young black girls rarely, if ever, see people who look like them held up as aspirational models, self-possessed and neither degraded nor objectified. Lupita fills this long-standing and pervasive void, representing a new vision of beauty for a Western audience resistant to change. (

lupita marie claire elle fanning kate mara

Women of color remain underrepresented in all facets of media, most notably fashion and beauty. In a survey of over a dozen popular magazines, the Huffington Post found that 82% of women on the covers were white.

She has a strong influence in black fashion representation

Fashion is the field where I have observed the biggest influence of Lupita. Fashion lacks of diversity isn’t a new issue.Lupita for Glamour woman of the year

Can we expect to see more black with blackness beauty models for the next coming years ? In advertising, on the cover of non-black magazine, and during fashion weeks events ? Like the beautiful Ajak Deng who, I predict, could become the next Alek Wek very soon. Ajak Deng is seriously one of the most underrated models there is right now.

5) Lupita & her movie career : What’s next for 2015 ?

Lupita has been super discreet lately, seeing her only during the awards season with beau Jared leto, she tried to escape the celebrity frenzy a bit. star-wars-7-leaked-lupita-nyongo-image

She will play Maz Kanata, a pirate in the upcoming Star Wars: The Force Awakens. Have you checked out the trailer yet ? The force is awaken and it’s strong !

Can’t wait to see how this new big production movie will help Lupita’s career, but right now she’s in a good shape.

More of Celebrity Endorsements >> HERE

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  1. Pingback: The real Problem of Star Trek Beyond | Beyond Celebrity

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