Beyond Celebrity Branding, Beyond Fashion
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Beyond Model Brand | 40 Years Of Kate Moss

 Kate Moss is always a story.

And what’s really unusual is she’s a story for everybody, from the tabloids to the broadsheets to the glossies to the Daily Mail.


Katherine “Kate” Ann Moss (born 16 January 1974) is an English model. She has appeared on over 300 magazine covers. She is known for her waifish figure, uncommonly short height for a fashion model, and appearances in many advertising campaigns. She is also notorious for her high-profile relationships and party lifestyle.


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If W has had a muse these past 10 years or so, she would have to be Kate, who has appeared on 15 covers (prior to the nine separate covers printed for this issue) and in countless fashion shoots, by everyone from Michael Thompson to Bruce Weber.

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