Beyond Advertising, Beyond Celebrity Branding, Beyond Celebrity Business
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#WeNeedToTalkAbout : The New Bieber Perfume “Short Movie” Commercial.

Here’s my new category called #weneedtotalkabout . I often read or hear “Do we really need to about __[insert here the name of every pop, famewhore, rapper, celeb name] ? To what I immediately answer : Well yes we need ! Because they’re all over our goddam facebook feed so we need to talk about it !

JUSTIN-BIEBER-THE-KEY-OFFICIAL-SHORT-FILM-088

Sooo…the Justin Bieber brand is on fire again. After showing you what to smell to become the next JB girlfriend in the oh-so-amazing Girlfriend commercial, the JB marketing team hits us again with their genius creativity (#not) in this new “short film” perfume commercial called THE KEY.

THE KEY.

They even create a special hastag for this mess #UNLOCKTHEDREAM. Do you really dream of a baby Bieber popping into your room without permission? Yeah ok I am-not-the-target.

Anyway, they did it, they fucking did it again! They had to to create this “SHORT FILM” to sell the another JB perfume so that every crazy teenage girl under 16 will die to have this at Christmas Eve. And I dare you not to call this Art! Even the Britney Spears team didn’t thought of making this shit.  Those Evil Marketers !

And there’s so much to talk about in this latest new JB perfume ad. Let’s start with it shall we ?  😀

  1. In the beginning you think this is another shit ass Bieber lover video music . Then you realize this is a commercial for a perfume. Then you looked at the progressbar and you’re like… 10 percent seriously..?
  2. Justin Bieber is selling perfume for 16 years of age. Isn’t Celebrities man not suppose to sell Man cologne ?
  3. Is this a Brad Pitt Chanel n°5  version for crazy teenage girl ?
  4. Isn’t this how herpes is spread ? Does that key come with a prescription for herpacin or valtrex ?
  5. Like those three model girls would even touch him with a ten foot pole if they didn’t get paid for it. Anything but Biebs will do great.
  6. Justin Bieber looks like one of those sexy butch lesbians that was born with some ironic name like Tiffany.
  7. Does Bieber play a rent boy?
  8. Why do they have to package this all thing as if Bieber were a playboy. HE’s not…well wait a minute damn have you read the youtube coments? This is a mess….he is making teen girls crazy.
  9.  After a while I thought I was watching a trailer for Blue Is The Warmest Color 2: Fancy Lesbians in Paris
  10. DID I really watch this shit ENTIRELY?….Goddam it i am a lost case !

I then conclude that Justin Bieber Marketing team will be the only persone that’ll get excited about this mess because as soon as they’ll read those kind of comments on Youtube :

OMG OMG OMG OMG , OMFG OMFG OMFG OMFG . OMG I’M DYING OMG CAN’T HANDLE THIS OMFG OMFG OMFG. I LOVE JUSTIN OMG ❤ i’m ok now

They’ll tell to themselves ” Alright guys, money is raining !” and pop the champs.

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