Beyond Celebrity Business
Comment 1

Lana Del Rey build a successful brand in 5 ways

Why is she getting so much attention ? Will she keep growing?

1. Brands made her a fashion ambassador

She became the face of Mulberry, Chopard, H&M, Jaguar…. and was global face of H&M’s fall 2012 advertising and sang “blue velvet” as a homage to David Lynch’s movie.

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2. She made tons of magazine covers:

VOGUE (UK, Australia, China), GQ , Interview, TATLER, COMPLEX, SPIN, Billboard, T, NME, Q, INTRO, SANAT, Glamour, S Moda, WONDERLAND, ZOO etc

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3. She has been name Woman Of The Year 2012 by GQ.

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4. She has been named the Most Popular Woman On The Web of 2012 according to Google.

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5. In 2012, Lana Del Rey comes in at No.1 with 722 million searches.

And more to go ! Lana del Ray is everywhere, and she’s not going away anytime soon, she even said she wanted to stop singing and do screenwriting. So INDIE !

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1 Comment

  1. Pingback: The Year of 2013 In Magazine Covers | Beyond Celebrity

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