Gainsbourg and Drew Barrymore, two fashionistas with high recongition join their force to promote the brand’s new limited-edition handbag, launched to raise money for charity Breast Health International
Yeah Drew Barrymore is a photograph now. You know all those celebs need a way to reinvent themselves constantly and Drew tried for a long time to find her way as a film director which hasn’t been such a big success.
But from the brand side, engaging two celebrity actresses instead of just one is a good deal ! And Charlotte & Drew are real good fit for the brand. Tommy Hilfiger gives us here the perfect picture of two moms having an insightful discussion on breast cancer issues. Great story I would say.
Yeah well…We all know it’s the perfect pretext to promote C. Gainsbourg new songs and Tommy bags in this video but we still buy it.