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  • Cover of the month : Rihanna for W September

    by TK

    Cover of the month (September) featuring Rihanna

    August 29, 2016
    Comments 0
    Beyond Fashion, Magazine Cover Battle
  • The real Problem of Star Trek Beyond

    by TK

    How Hollywood is getting POC representation all wrong in a movie where even aliens should be more represented!

    August 22, 2016
    Comments 0
    Beyond Celebrity Culture, Beyond POC, Black Celebrities, This month
  • Leslie Jones quits but then comes back on Twitter

    by TK

    Note from – BeyondElo, Hello dear followers. Yes BC.com is back. and here’s  the first blog post in one year wrote by my dear co-writer : TK. Lots of love and gossips y’all! I went to see Ghostbusters when it came out, even if I originally hadn’t planned too. I was pleasantly surprised, as it was hilarious – especially the first part. It was also the...

    July 25, 2016
    Comments 0
    Beyond POC, Beyond Social Media, Black Celebrities, This month
  • Iconic celebrity women in fashion campaigns

    by elodiebrd

    LARA STONE + KATE MOSS FOR BALENCIAGA’S FALL CAMPAIGN Source : http://fashionista.com/2015/06/balenciaga-kate-moss-lara-stone CHER, WINONA RYDER AND WILLOW SMITH ARE THE NEW FACES OF MARC JACOBS It’s shaping up to be the campaign of the season. Marc Jacobs‘s fall campaign is beginning to take shape, and the designer has enlisted a number of his inspiring famous friends to pose in the campaign, cast by Anita Bitton and...

    July 3, 2015
    Comments 0
    Beyond Advertising, Beyond Fashion
  • Tips for building a successful partnership with celebrities and bloggers

    by elodiebrd

    For some brands, like Nike and H&M, writing large checks to prominent figures is a small price to pay for significant exposure and brand alignment with people who have their own powerful brands. But for other brands that are repositioning or transforming their image it can be a very delicate operation. We all agree with the fact that a celebrity must match up against...

    June 30, 2015
    Comments 0
    Beyond Celebrity Branding, Beyond Celebrity Business
  • Caitlyn : The Ultimate Underdog

    by elodiebrd

    How the Kardashian/ Jenner klan keeps the internet obsessed with them ? In the last few years, ex-Bruce Jenner has been an ancillary but vivid participant in the bizarre public spectacle that is the Kardashian family.  But last week she #broketheinternet like her stepdaughter did months ago, by publicly transitioning from male to female and coming out officially in the July issue of Vanity Fair. HOLLY BOMB GIRL! Read...

    June 10, 2015
    Comments 0
    Beyond Celebrity Business, Beyond Celebrity Culture, Celebrity Obsession, Hollywood news, Media Stories
  • Rihanna : The Bad Girl Gone Dior

    by elodiebrd

    Rihanna & Fashion : After Balmain, Dior. “Celebrity is more important today than it used to be,” Oliver Rousteing Creative director of Balmain. Rihanna shares a long story with fashion and couture. The Grammy Award-winning singer is a certified fashion darling and she is very much loved by her fan has she is bold, raw and authentic. After Balmain and Puma, Riri’s the new (bad)face...

    May 17, 2015
    Comment 1
    Beyond Advertising, Beyond Celebrity Business, Beyond Fashion
  • The Rise of Lupita : Because She Worth It

    by elodiebrd

    I like Lupita Nyong’o. Everyone does, right? She’s great. This is not about her. It’s about what you might call the white liberal construction of Lupita Nyong’o. Lupita Nyong’o’s riveting performance in 12 Years a Slave skyrocketed the 31-year-old newcomer to the Hollywood A-list. Millions of women rejoiced at the prospect of a stunning woman of color becoming the belle of the ball, and the...

    May 14, 2015
    Comment 1
    Beyond Advertising, Beyond Celebrity Branding, Beyond Celebrity Business, Beyond POC
  • The MET Gala 2015 Dress Porn

    by elodiebrd

    ALL THE LOOKS FROM THE 2015 MET GALA Hey Dress Lovers ! It’s MET Ball Gala It’s one of my favourite Gala of the year. This year MET Ball Gala theme was : China: Through The Looking Glass. And the biggest hits of this night was given to Rira with her Maxi yellow cape, the see-through dress of Beyonce (who desperatly try to #breaktheinternet against...

    May 4, 2015
    Comment 1
    Beyond Fashion

Beyond Celebrity Branding

From Angelina Jolie to Amal Clooney : A Brand Transformation

Published by elodiebrd

What does Angelina Jolie-Pitt & Amal Clooney have in common ? Two women, two stories. They both drastically managed and transformed their image in the past years by building and...

September 10, 2016
Comments 0
Beyond Celebrity Branding, Hollywood news

How Rihanna’s night turned into Beyonce’s

Published by TK

Last week was the MTV’s Video Music Awards (VMAs) where Rihanna was honored by getting the VMA’s Vanguard Award. She got to perform 4 sets of medleys, each one...

September 5, 2016
Comment 1
Beyond Awards, Beyond Celebrity Branding, Beyond Celebrity Business, Beyond Music, Black Celebrities

Tips for building a successful partnership with celebrities and bloggers

Published by elodiebrd

For some brands, like Nike and H&M, writing large checks to prominent figures is a small price to pay for significant exposure and brand alignment with people who have...

June 30, 2015
Comments 0
Beyond Celebrity Branding, Beyond Celebrity Business

Brand Person Of The Month : Jessica Alba

Published by elodiebrd

Alba & the $1 Billion Honest company Last month, I talked about Tidal and the battle of Jay-Z to make his newest company to happen ( it still a mess if...

June 12, 2015
Comments 0
Beyond Celebrity Branding, Beyond Celebrity Business

Quote Of the Month

Celebrity is more important today than it used to be.

Olivier Rousteing

Cover of The Month – September 2016

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Beyond Fashion

Cover of the month : Jaden & Willow Smith for Interview magazine

Published by TK

In another post-apocalyptic editorial, Jaden & Willow Smith say some very mature words under the guidance of Pharrell Williams. I haven’t read the article entirely, but I was extremely...

September 7, 2016
Comments 0
Beyond Fashion, Black Celebrities, Magazine Cover Battle

Cover of the month : Rihanna for W September

Published by TK

Cover of the month (September) featuring Rihanna

August 29, 2016
Comments 0
Beyond Fashion, Magazine Cover Battle

Iconic celebrity women in fashion campaigns

Published by elodiebrd

LARA STONE + KATE MOSS FOR BALENCIAGA’S FALL CAMPAIGN Source : http://fashionista.com/2015/06/balenciaga-kate-moss-lara-stone CHER, WINONA RYDER AND WILLOW SMITH ARE THE NEW FACES OF MARC JACOBS It’s shaping up to be the...

July 3, 2015
Comments 0
Beyond Advertising, Beyond Fashion

Welcome to Uncle Terry’s terrible Jungle Part II

Published by elodiebrd

Keep It Up With The Creepy Terry Last night, fashion’s resident oddball Pharrell Williams showed up to accept the Fashion Icon Award at the CFDAs and defended Terry Richardson during his speech...

June 7, 2015
Comments 0
Beyond Art, Beyond Fashion, Media Stories

The Latest

September 10, 2016

From Angelina Jolie to Amal Clooney : A Brand ...

September 7, 2016

Cover of the month : Jaden & Willow Smith for Interview...

September 5, 2016

How Rihanna’s night turned into Beyonce’s

August 29, 2016

Cover of the month : Rihanna for W September

August 22, 2016

The real Problem of Star Trek Beyond

July 25, 2016

Leslie Jones quits but then comes back on Twitter

July 3, 2015

Iconic celebrity women in fashion campaigns

June 30, 2015

Tips for building a successful partnership with celebrities...

June 12, 2015

Brand Person Of The Month : Jessica Alba

June 10, 2015

Caitlyn : The Ultimate Underdog

June 7, 2015

Welcome to Uncle Terry’s terrible Jungle Part II

May 27, 2015

Cannes Diary : Bye Bye Cannes

May 17, 2015

Rihanna : The Bad Girl Gone Dior

Beyond Music

How Rihanna’s night turned into Beyonce’s

Published by TK

Last week was the MTV’s Video Music Awards (VMAs) where Rihanna was honored by getting the VMA’s Vanguard Award. She got to perform 4 sets of medleys, each one...

September 5, 2016
Comment 1
Beyond Awards, Beyond Celebrity Branding, Beyond Celebrity Business, Beyond Music, Black Celebrities

The Business of Music Festival – Marketing To The Millennials

Published by elodiebrd

It’s Coachella time!! It’s that time of the year were you start seeing a million pictures of hippie hobo post-spring breakers teenagers and celebrities putting their Coachella costume. Some call...

April 13, 2015
Comments 0
Beyond Celebrity Business, Beyond Music

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